The phone that claps back enters the new generation with some comforting spots.
There are smartphone ads and smartphone ads. Samsung’s new spots for the Galaxy Z Flip4 are the latter. Without any elitist commentary or an assembly-line display of its specs, the stains are a soothing stream of purple and calm.
In its fourth generation, the Samsung Galaxy Flip phone first alerted the world to its existence in an ad during the 2020 Academy Awards.
“A phone that claps back,” as the South Korean phone giant’s website puts it, the Galaxy Z Flip stands out from standard smartphone design with just this feature.
While the spot shows us the Bora Purple shade of the fourth generation smartphone, it is also available in Graphite, Rose Gold and Blue.
Promotions for this model reached high levels a few days ago when K-pop sensation BTS appeared in a four-minute advertisement for the Galaxy Z Flip4. The video featured the band Yet To Come (The Most Beautiful Moment). There was also another promotion. The second video was a brand new digital film for ‘Over the Horizon 2022 by BTS’ SUGA’, featuring a new take on the iconic tune that
SUGA participated in the production in honour of the ringtone’s 10th anniversary last year. These videos were presented at this year’s Galaxy Unpacked in iconic public locations in several major cities, including Times Square in New York, Piccadilly Circus in London and Kudamm in Berlin.
These were the international spots for the Galaxy Z Flip4. In India, actress Alia Bhatt appeared in a dual role in a commercial for Galaxy Z Flip3 last year (2021), while one is waiting for commercials for the new model.
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