Aditya Birla’s Group Company, Applause Entertainment, Becomes CEO Following Success of Shows Scam 1992: The Harshad Mehta Story, Criminal Justice and Undekhi on Over-the-Top (OTT) Platforms Such as Disney+Hotstar and Sony LIV take office. The feature film said officer Sameer Nair.
The company plans to increase its investment by five to ten times over the next 10 years, producing six to eight movies and 12 to 15 web shows each year, Nair said in an interview. The content studio, which completed five years in August, will expand into local language content, acquire the rights to comics and graphic novels by Amar Chitra Kasa, and produce an animated web series.
“Five years ago, there were only a few million paid subscribers in India, and the OTT ecosystem was just getting started. We are examining their subscriber base. This enormous audience serves as the fuel for the various content genres that we produce, continued Nair. Jab Kuri Kitab starring Pankaj Kapoor and Dimple Kapadia, untitled film directed by Nandita Das and starring Kapil Sharma, and another project starring Vidya Balan, Pratik Gandhi, Sendhil Ramamurthy, announced three feature films, including He noted that, in contrast to television, production companies can experiment and take chances thanks to streaming services.
“I’m sure the top line will grow five to ten times his size over the next five to ten years. This will necessitate additional funds, productions, and collaborative efforts “Nair, who suppressed financial details, tacked on. He said feature films will be released in theatres first and then sent to streaming platforms. Directed by Aparna Sen and produced by Applause, The Rapist screened at Busan International Film Festival, London Indian Film Festival, Kolkata International Film Festival and Kerala International Film Festival. Upcoming web series from his stable include a biography about the life of Mahatma Gandhi to be rewritten by Pratik Gandhi based on historian Ramachandra Guha’s book, an Israeli hit series entitled Thanaav. It will include the Indian version of ‘Fauda’, the upcoming season of Fraud and Criminal Justice. Nair said he also watches documentaries.
Media analysts say the likes of Applause have managed to deliver quality content that few others can match, with tentpole films costing between £80m and £90m. I am here. According to an analyst who asked to remain anonymous, “There are relatively few Indian production businesses capable of producing originals with international standards, film-level production levels expected by overseas platforms.” Television has become a medium for everyone, but “streaming allows us to target different audiences, even within a wider demographic. We have our own algorithm, and there is a lot of work in progress on segmentation.
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