Decathlon, the brand that embodies the philosophy of ‘Born in France, Made in India’ has announced a 360-degree ‘Make in India’ campaign on the occasion of the country’s 75th Independence Day. With this campaign, Decathlon aims to inform consumers about its plans for India, which has long been a significant part of its overall business strategy. Through videos, social media, digital marketing, in-store experiences, and other activities, Decathlon’s ‘Make in India’ will share details of its development of locally sourced and manufactured products.
In 1997, Decathlon officially started manufacturing and exporting in India, and the rest is history. With a vision to make sports accessible to all since its inception, Decathlon has been manufacturing sports equipment, clothing, and accessories for India and other nations. Currently, 60% of Decathlon products, are made in India, and the brand aims to increase this share to 85% by 2026. Additionally, for other countries, Decathlon continues to manufacture products in India, and most of the hockey equipment is mainly exported to various parts of the world. Decathlon is everyone’s stop shop for buying sports goods online in India. decathlon is B2C type now, open for all to buy any sports products at extremely affordable price. Decathlon contains Men, Women, Cycling, And Sports products
- For Bicycles, Decathlon work’s with factories in Ludhiana and Pune to manufacture 50% of the components, for the assembly of the bicycle.
- Decathlon prides itself on selling high-quality bats under the FLX brand, which are designed, engineered, tested, and ‘Made in India’ since 2011 and are handcrafted in Meerut and Jalandhar by the best bat manufacturer.
- Since 2017, Decathlon has partnered with a cotton yarn producer in Gujarat to provide organic and recycled cotton for clothing and equipment.
- Similarly, hockey boots are made in Dehradun, Kanpur, and Tamil Nadu, post-consumer waste PET bottles are recycled polyester from Nashik, and 59% of woven and 75% of knitwear sold in Decathlon stores, are made in India.
Decathlon’s 103 stores, four warehouses, eight partner factories, and 24 processes in India are testament to the company’s commitment to making in India, for India, and for the world.
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