Cosmo Arcades will soon launch a Beauty & Wellness destination and has appointed award-winning PR & Communications agency Approach Communications as its PR and communications partners
Cosmo Arcades is a beauty and wellness destination launched by Aintzane Digital Private Limited under the Kolkata-based Ignite Group of Companies. Cosmo Arcades is headquartered in Hyderabad. Ignite Group of Companies is headed by independent entrepreneur Sanjay Sarkar.
Ignite Group of Companies is a Kolkata-based business group with interests in real estate, trading, exports, entertainment, and wellness. Cosmo Arcades is a beauty and wellness e-commerce and retail brand that will launch its e-commerce business next month. Cosmo Arcades also plans to launch its own cosmetic and the herbal brand soon, while expanding its e-commerce and retail operations. Cosmo Arcades will also begin its retail operations following the launch of e-commerce in September. Cosmo Arcades has already established itself in the beauty and wellness industry, with Pavan Ladha as its managing director.
Commenting on the appointment, Sanjay Sarkar, Managing Director, Aintzane Digital Private Ltd said: “We were looking for a PR & Communications agency that was the best fit for us in terms of creating awareness, audience engagement, and the Group’s corporate reputation. expertise in herbalism, cosmetics, and wellness. Approach Communications’ presentation was in line with our marketing communications and PR approach. That’s why we decided to go with Approach Communications.”
Approach Communications, Director, Sonu Tyagi, said, “our team is very excited to be working on the Cosmo Arcades account. Sanjay Sarkar and the Cosmo Arcades team have a very big vision to make it a premier destination in the beauty and wellness industry. Approach Communications will handle all brand PR & Communications for Cosmo Arcades. Our concern company Approach Entertainment will take care of branded entertainment, production of advertising films, video production, events, influencer marketing, corporate films, btl, film, and in film marketing activities.
Approach Communications will handle PR and communications for Cosmo Arcades, and social media and digital marketing will be handled by Approach Communications Digital. Approach Communications Group, Approach Entertainment, will handle all branded entertainment, celebrity, and influencer engagement, film and film marketing, events, film production, and all entertainment marketing activities for Cosmo Arcades.
Approach Communications Group also has Celebrity Management & Films Productions, Approach Entertainment, apart from Bollywood News & Entertainment Approach Bollywood. Apart from business ventures, the group also has a spiritual charity, Go Spiritual India.
Approach Entertainment is a full-fledged entertainment marketing company with specialized verticals in Celebrity Management, Film Productions, Advertising & Corporate Film Productions, Films Marketing, Events, and Entertainment Marketing. Based in Mumbai, Approach Entertainment operates in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.
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