Vadilal Industries International Business recently released an ad video in the overseas market for their flagship ice cream range Vadilal Ice Cream. The video is conceived by Mullen Lintas Delhi and features Vadilal’s brand ambassador Ranveer Singh. In the video, he reiterates that joy is to be experienced in the present, and any moment wasted is a moment lost.
The campaign is titled ‘Vadilal Quick Treat – Har Moment Ko Right Kar’ and aims to strengthen the brand’s promise of unbeatable taste, flavors, and texture. It shows people what it’s like to really experience the moment.
About their partnership with Mullen Lintas and Ranveer Singh, Shreshth Jhawar, CEO of Vadilal Industries USA said that Vadilal is an iconic brand that has been loved by Indians of different ages in the domestic Indian market and abroad alike. It has the widest, most colorful range of Indian ice creams available in 40+ markets around the globe including the US. So, the aim of this campaign is to strengthen the relationship between the brand and its consumers around the world and give the brand a vibrant persona. Ranveer Singh is the perfect choice based on who we are – full of life and loved by all. “We loved his energy and also the way he got involved with our brand. We loved seeing him enjoy consuming out ice creams, just like our consumers do.”
He added that the agency has churned out an amazing campaign that Vadilal plans to splash across mediums all over the globe. Both the agency and the production house have done a commendable creative job in record time.
Garima Khandelwal, CCO at Mullen Lintas, said, “the inherent thing about ice creams is that you have to have one before it melts. We derived a life philosophy out of that thought and who better to endorse it than Ranveer Singh? He embodies that philosophy, living each moment to the fullest, with absolute exuberance. And the tagline “har moment ko right kar” is also derived from that philosophy.”
The campaign has been live across radio, TV, cinema, and all the online channels of the brand as well.
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