Google’s most recent advertisement focuses on two primary topics: local language search and search inquiries about women who have overcome obstacles and broken through barriers. Nikhat Zareen, an Indian boxer who earned a gold medal at the recently finished Commonwealth Games 2022, is featured in the first advertisement of the series. At the World Boxing Championship, which was held in Turkey, she also took home a gold medal. Zareen engages the audience in discussion throughout the advertisement as she discusses the challenges she had while attempting to pursue the sport. She has heard things like, “Boxing is not for ladies,” and “You need to be married at the ‘proper age,'” among others.
The second commercial in the run tells Kiran Dembla’s tale. Dembla is a Hyderabad-born Sindhi who, after getting married, went headfirst into the world of competitive bodybuilding. The number of women that look for her workout regimens at gyms in the advertisement demonstrates her success as a bodybuilder.
Celebrities like Taapsee Pannu, Tamanna Bhatia, Prabhas, and actress Anushka Shetty have all benefited from Dembla’s training services. The advertisement follows her journey from the moment she got married, stressing how she defied social norms about married women’s behavior and entered bodybuilding competitions.
The third advertisement in the series features Sriya Lenka, the first Indian dancer to enter the Korean Pop (also known as K-pop) industry. A six-month global search to find a successor for one of the band members who departed the group was dubbed Cygnus, and she was the winner. Self-belief is a subject in Lenka’s advertisement. Her tale is depicted in the advertisement as having skeptics. The voice search associated with her advertisement depicts ambitious dancers looking for her dance choreography videos all across the world, motivated by the success she attained.
The founder of the startup Cool the Globe, Prachi Shevgaonkar, appears in the fourth advertisement. She poses questions about the change she wants to see in the world in this advertisement. Order to create an app to spread awareness of climate change also requires looking for coding training. Indian actor Gajraj Rao had previously appeared in Google’s #bolnesesabhoga campaign. In one of the advertisements, a young child wonders how she would get to the moon when she is older as she gazes up at it with curiosity. In a commercial, Rao also assumes the role of a comforting father whose daughter has decided to move to Mumbai. The 40-second commercial has Rao’s daughter asking Google queries about Mumbai homes, travel, dabbawallah services, and other topics.
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