As CNN International Commercial (CNNIC) seeks to expand its presence across India, the international news outlet adopts an audience-centric approach and a new suite of tools that “rely on the latest proprietary third-party technology.” doing. conduct. action. make. yes.
exchange4media told CNNIC Eliot Connor, sales director for South and Southeast Asia and digital director for Asia Pacific, that the brand has built relationships with both Indian audiences and advertisers over the years. I told you I told you, talked about how it was developing. To ensure advertisers’ messages are displayed in the right context, CNN’s inventory maximizes more volume on the platform.
“We understand how important our audience is to us and they are at the center of all our activities. We treat them as very complex individuals and individual interest groups. handle. There are several ways to do this. First, we believe we know and understand our audience better than anyone. We use the wealth of information and proprietary technology at our disposal to understand what they are engaged in and how they navigate our platform, regardless of content or medium.
This is expressed in the types of content created and curated by CNNIC, whether news or campaigns, designed to meet the interests and expectations of its audience.
“The next, of course, is the advertising experience, which is paramount to ensure that the audience is not frustrated or properly engaged after brands create content and campaigns on behalf of their clients and partners. “It’s important,” he explains to Conner. Please note that we have built our own tools optimized for news media by properly displaying to analyze the content and really understand what it is. This allows us to place the right advertiser in the context that makes the most sense for the brand and its goals,” said Connor
Whether it’s a video, an image, or an article, it evaluates the content and determines where it falls on the negative-to-positive spectrum, and your partner puts it next to what might not be appropriate. prevent it from being done. With nearly 20 years of experience in
digital marketing, Connor’s role includes leading his CNNIC sales team in the South and Southeast Asia region, managing key accounts, direct selling by CNN International and India. Asia-wide programmatic trading viewed as a strong market.
This also means the company is in talks with Indian digital startups native to him about partnering, but as talks are ongoing, Conner declined to reveal any more details. I refrained. Apart from that, CNNIC maintains partnerships with old customers. Many of these are older brands.
For example, his engineering firm, conglomerate Kirloskar, has partnered with his own company, CNNIC, to sponsor CNN’s “Going Green” for the 14th consecutive year. make. The initiative is a show exploring green technology solutions for a sustainable future and underscores its strong commitment to a greener future. According to the GWI Q3 2021 survey, Green Audience surpasses his 700 million and worldwide he has over 270 million viewers.
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