India-wide release, 25th Aug 2022: Mumbai-based award-winning branded content studio, Supari Studios, was onboarded by CRED – a high-trust platform for creditworthy individuals, banks, and merchants – to create unexpected, disruptive and engaging content for the latter’s latest campaign – ‘Secret Desires.’
Movie stars, fame and desires have something in common – intrigue. And CRED’s Instagram is uncovering the mystique with Secret Desires.
Celebrities today find fewer places on the internet where they can share their points of view and their lives, unhinged. With this photo series, CRED will reveal their private personas and secret desires through a series of arresting visuals.
And Supari’s talented team has produced the first photoshoot in this series.
For this campaign, Supari Studios has delivered high-quality, fashion magazine-style photographs of a popular celebrity – except for the fact that the celeb will not be seen promoting a product, but will be showcased in their never-before-seen self, doing unexpected, bold and new things but in a delightful manner. The celebrity is none other than Bollywood actor, Bobby Deol, who is seen channelling Denzel Washington’s character from his 2001 film ‘Training Day’ – which has always been the actor’s ‘Secret Desire.’ Keeping in mind CRED’s idea and style, Supari Studios has made a huge effort in the photoshoot process to elevate the narrative and execute it in a perfect way.
And Supari’s talented team has curated the content in line with this.Prachi Vasant, Executive Producer, Supari Studios stated, “This campaign has been so much fun to work on and collaborate with CRED. Together we wanted to experiment and do something unique. We put significant effort to elevate the creatives and build a narrative to showcase Bobby Deol in his never-seen-before self. Bobby, who is channeling Denzel Washington’s character, has had this ‘Secret Desire’ for a very long time. When we approached him with the cool bold avatar concept he was ecstatic! This energy translated into beautiful fashion magazine-style photographs of him while keeping CRED’s idea and style intact.”
Over the years, Supari Studios have shown its expertise in crafting avant-garde and engaging visual content that captivates the mind of the audience in a unique way. By combining technology and creativity, Supari Studios has executed a relatable campaign to further build and boost CRED’s community of loyal audiences.
