SATO, an award-winning social business that is part of Lixil, has launched a new global brand identity with an updated tagline – ‘A Better Life. Every Day.’ – and a redesigned look that represents its customer-centric approach to business and effectively conveys the brand’s purpose.
A digital film highlighting how SATO is being discovered every day and how it is supporting people in improving their lifestyles and moving toward a better existence has also been released.
SATO is a revolutionary brand that empowers millions through innovative and award-winning sanitation and hygiene products. The company aspires to put these solutions in the hands of more people across the world as it grows into new markets, forges new partnerships, and reaches out to more customers. The new brand tagline encapsulates these traits and helps to develop a better emotional connection with its consumers and stakeholders. The firm has also released a promotional trailer on YouTube titled ‘A Better Life. Every Day.’
Along with the updated brand design, SATO has created a brand personality that is human, young, vibrant, powerful, ambitious, optimistic, and caring which is reflected in its new graphics and colors. The updated brand design lets SATO stand out from the competition, makes it distinctive and simple to recognize, and makes sure that its mission is effectively communicated.
Ms. Janaina Campoy, Leader, Global Marketing and Communications, SATO, stated regarding revealing the new brand identity, “We are happy to introduce our redesigned brand. By developing sustainable sanitation and hygiene solutions that enable people everywhere to live better lives every day, SATO focuses on transforming lives. We will utilize our redesigned brand as a platform for marketing, branding, and communications to establish resonance with our target audience since it distills our key values and is distinct, dependable, and simple to recognize.
The new website has a lot more features, such as improved product detail pages, installation videos, downloadable brochures, and sites that go into great depth about significant events in important markets like Bangladesh and India.
SATO supports LIXIL in achieving its goal of enhancing the lives of 100 million people globally by 2025 by developing innovative and affordable sanitation and hygiene solutions.
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