For the first time, Indian Olympians MC Mary Kom and Saina Nehwal, international cricketers Mithali Raj, Sunil Narine, and Eoin Morgan, and Bollywood stars Ranbir Kapoor and Kiara Advani have come together for the launch of FairPlay News’ new campaign ‘Khel Ja’. The campaign encourages people from all fields of life to embrace themselves and unapologetically be proud of their work, passions, and achievements.
The core narrative of this dynamic ad film is to be inspirational, with a zealous tone. It is a first of its kind in the sports/gaming industry, with the best person in every field roped in and brought together by the leader of the gaming and sports industry FairPlay News.
The campaign’s protagonists have all been at the top in their respective fields. They imbibe the key message, i.e., being fearless in the pursuit of excellence. Kiara Advani and Ranbir Kapoor are the highest-rated actors in the Bollywood industry at the moment, and Saina Nehwal and Mary Kom have not only created history in their respective sports but also have repeatedly shown women the possibility to excel by proving that it can be done.
Mithali Raj is kind of synonymous with the Indian Women’s Cricket team and has broken barriers with sheer grit and resolve over many years. Last but not the least, Eoin Morgan and Sunil Narine have respectively helped their teams to achieve full dominance on the world stage and are strong favorites in their respective IPL franchises as well.
According to Saina Nehwal, pushing boundaries has always been her motto, whether on the badminton court or in life. For her, this ad campaign has taken the phrase “unapologetically you” to another level, and she hopes that FairPlay News can inspire a large audience through its vision.
Ranbir Kapoor commented that he was glad to be a part of this campaign and that this ad film will come very close to people’s hearts because the passion and determination with which FairPlay News is motivating people is actually the story of every individual, regardless of their field.
Kiara Advani signed off by saying, “I have always been unapologetic in whatever I have done, whether off-screen or on the screen. This campaign gives so much motivation to everyone who is looking for it. It is an ode to every woman in every industry who is thriving and giving her everything.”
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