Otipy, an Agritech startup, has launched its kind campaign #ChawanniFirSe, which offers fresh farm veggies for 25paise. Otipy has announced chawanni hour every day for a month, starting on August 23rd and continuing through September 20th, and the brand will offer vegetables to new customers for only 25 paise.
Otipy has a unique supply chain model of 12 hours delivery, in which it purchases fresh farm goods directly from farmers in the evening and has them delivered to its customers’ doorsteps in the early morning through a network of resellers/channel partners.
Through this distinctive campaign, the start-up is providing customers the opportunity to not only remember the old days but also to add nostalgic elements where people can purchase chemical-free fresh fruits and veggies for as low as 25 Paisa. The campaign’s tagline is “Ab Mehengai par hoga waar jam ke Kyunki #ChalegiChawaniFirSe.” Offering their consumers, the opportunity to relive a moment when Chawanni used to hold a significant value.
The startup will promote its campaign through several channels such as billboard advertisements, radio jingles, and digital platforms. This campaign aims to establish brand distinctiveness not only to drive more traction and attract consumers but also to educate people about Otipy’s Fresh farm veggies offering. The campaign revolves around the fun and nostalgic elements of Chawani, providing a quirky emotional, and pleasant memory of the coin.
“With the launch of the #ChawaniFirSe campaign, we wanted to recreate memories of old times while emphasizing the importance and value of 25 Paisa.” We are also running a radio campaign called ‘Deal ne ye kaha hai dil se, Haan Chawanni Chal rahi hai fir se OTIPY mei’ and have been receiving an overwhelming response. Our aim with this campaign is to raise awareness of our services and establish Otipy as the most preferred platform for fresh and organic produce.” Varun Khurana, CEO, and Founder of Otipy, stated.
Apart from fresh farm fruits and vegetables, Otipy also sells FMCG, dairy, and bakery products, and it is actively increasing its product line by introducing new categories and products. The startup just entered West India by launching in Mumbai and surrounding areas, with plans to expand to fresh regions in shortly the near future.
Follow and connect with us on Facebook, LinkedIn & Twitter
