-News18 India reaches 1.3 crore more viewers than Aajtak
-The market share of News18 India is more than the combined share of ABP & Zee News
8th September 2022, New Delhi – News18 India continues to be the industry leader in Hindi TV News space.
As per BARC data (Wk 32 – 35’22, TG: 15+, HSM) News18 India has garnered 14% share which is 0.3% more than last week and more than the combined share of ABP & Zee News.
As per BARC data, Aaj Tak has acquired 11.8% market share. Whereas, TV8 Bharatvarsh is at number 3 share and India TV is at number 4 with 11.4% and 11.1% market share respectively.
Zee News has garnered a market share of 6.6%, whereas, ABP has a 6.4% market share
Ever since the BARC ratings have resumed, News18 has been steadily climbing the viewership charts.
The channel opened at number 3 when the BARC ratings resumed in March this year. The channel has been on the number position for seven weeks now.
The channel has been investing heavily in technology and editorial resources. Even on digital, the brand is garnering solid traction.
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “News18 India continues to go from strength to strength. We have a clear content strategy and the teams work hard to deliver on that day in, day out. Some of our recent coverages like on the floods in different parts of the country or the Supertech twin towers’ issue were clearly best in class & have been appreciated across the country. Our network’s strength is reflected through News18 India’s market share which is more than ABP and Zee News combined. We have further widened our lead in the critical Prime Time, we lead almost all time bands and that means better deliveries for all our advertiser partners as well.”
In Prime Time on weekdays (Wk 35’22, 1800-2400 hrs, TG: 15+, HSM) – News18 India is ranked No.1 in all individual hourly time-bands. Even in (Wk 35’22, 2100-2200 hrs, TG: 15+, HSM) News18 India is leading with 15.8% share which is 27% higher than Aaj Tak.
Additionally, News18 India has retained its No.1 position during 9-10 PM, the most prestigious time band in the National Hindi News genre where News18 India’s Kishore Ajwani show is ahead of India TV’s Rajat Sharma and Aajtak’s star anchor Sudhir Chaudhary.
Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 35’22, All Days, 24 hrs Market Share – HSM – Urban + Rural
The channel has not only performed well on TV but its digital audience base has also seen a steep growth. News18 India has maintained its leadership for almost 2 months now.
News18 India reaches 9.29 crore viewers, as compared to AajTak and TV9 Bharatvarsh that reach 7.97 crore and 7.19 crore viewers respectively.
