Hungama, India’s leading digital entertainment company, has announced a partnership with JioTV, India’s leading LIVE TV station streaming platform, to strengthen its domestic market reach. JioTV is an Indian streaming television service owned by Jio Platforms, a Reliance Industries Limited subsidiary. JioTV could be a platform for streaming live TV channels. JioTV features quite 800 channels.
The partnership aims to expand Hungama’s reach throughout the country by using JioTV’s extensive user base in tier II and tier III cities. With the wide-ranging bouquet of content from Hungama, JioTV also can provide more diversified and specially curated content to viewers. JioTV Specials provide access to the service.
The association allows JioTV subscribers access to 12 more Hungama linear channels and over 100 hours of programming in Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam, among other languages. together with a choice of non-secular texts, ghazals, concerts, stand-up comedy, and award shows, it also provides a variety of independently composed music in several dialects. On JioTV as a part of JioTV Specials, Hungama also provides access to rich and exclusive original content produced in-house, including news, scoops, interviews, paparazzi, trailer debuts, movie premieres, and reviews from the Hungama portfolio.
In addition to the JioTV advantage, Hungama can reach countless viewers within the heartland. Hungama Channels is now available on the app, enabling Jio sim users to hold their favorite content anywhere they’re going. JioTV goes beyond LIVE TV with this partnership, offering viewers more diverse and particularly curated content with JioTV Specials.
“We have tremendous trust and loyalty across audiences across India,” said Siddhartha Roy, CEO of Hungama Digital Media, of the collaboration. Through this partnership, we are bringing entertainment to a bigger audience, particularly in tier II and III markets. Hungama’s collaboration with JioTV reinforces our efforts to widen our reach and make content accessible across demographic boundaries. In our commitment to entertain India, we glance forward to a long-term business partnership with JioTV.”
With this partnership, Hungama gains access to a core Jio audience within the Hindi heartland. Hungama is the world’s largest aggregator, developer, publisher, and distributor of entertainment content, with a worldwide impact of 33 countries.
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