Dabur Ltd, an Indian multinational consumer goods company has recently appointed actress Deepika Padukone as brand ambassador for their famous Amla hair oil.
Dabur has rolled out a promotional campaign called ‘Photocopy nahi, chuno asli amla’ ( i.e. “Don’t photocopy, choose real amla”) featuring Padukone that has been conceptualised by the British advertising, marketing, and public relations agency Ogilvy.
Abhishek Jugran, vice president of Dabur India, stated, “We are pleased to welcome Deepika Padukone to the Dabur Amla family. We are confident that this collaboration will help strengthen the brand and help us establish a better bond with our consumers. Dabur Amla hair oil has always been known for long, strong and beautiful hair, empowering millions of women across the globe to feel more beautiful and confident. Customers have trusted our brand for 80-plus years. Deepika’s flourishing personality, pan-India appeal as a successful actress, and confident attitude combined with how she is beautiful to make her a great fit for our brand promotion.” Further, Jugran extended, “Hair oil is one of integral traditional Indian lifestyle, and generations of women have pin one’s hopes on the natural outcome of oil to keep their hair strong, shiny and healthy. The brand Dabur Amla has been synonymous with hair oiling products and has proved its credibility to generations after generations as the best choice when it comes to making hair strong and beautiful.
Prakash Nair, president and head of the office, Ogilvy India (North), said, “Dabur Amla Hair Oil is kind of a nostalgic brand for Indian women. Famous Bollywood queens have already associated themselves with the brand. Deepika Padukone as the new brand ambassador, known for her attitude is the best partner to continue building the brand’s beauty popularity.”
Ritu Sharda, chief creative officer – Ogilvy India (North), said, “Dabur Amla is a justifiable name associated with beautiful hair. The brand always tries to promote its product through the leading actress of Bollywood as the face of the brand. This year we are delighted to have Deepika Padukone as the brand ambassador of Dabur Amla hair oil. She illustrates beauty and grace and we are pretty confident that she will miracle for this iconic brand. This campaign mainly focused on how Dabur Amla hair oil is and will always be the number one choice for great hair.”
The campaign will be broadcasted live across all TV channels, social media and other digital platforms.
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