As India prepares for the festive season, Gridlogic’s Taj Rummy announced the cricket legend Dinesh Karthik as its brand ambassador to increase brand memory and attract millions of new players to the well-liked gaming platform. As the brand ambassador for the main brand, DK, as he is more commonly known, will represent the well-known rummy game and advertise it across the digital sphere as part of the brand’s marketing strategy.
Through short commercial videos and his social media accounts, DK will advertise the game with the slogan “Tu aaj ka player hai, Mai Taj ka Player hai.” This is significant because Indians have traditionally enjoyed playing rummy as they look forward to the impending festival season with family and friends. Players will enjoy a flawless online rummy experience with Taj Rummy that includes large cash prizes, tempting promos, and completely secure transactions.
Pariekshit Maddishetti, the founder of Taj Rummy, commented on the partnership with DK, stating that India is one of the world’s fastest growing online gaming industries with millions of new and seasoned players flocking to online rummy as a key element of their leisure and pleasure. Taj Rummy is in the forefront of providing players with technology-driven games that meet their changing needs, and they have been retaining their position as the market leader with their captivating skill-based games. They discovered the ideal partner for Taj Rummy in DK because these three qualities—powerful performance, constant desire to do his or her best for the nation, and humble nature—are the cornerstones of their brand. They anticipate a fruitful partnership with DK to introduce millions of new players to the platform and further popularize ethical online gaming in India through targeted marketing initiatives. Both DK and Taj Rummy have very devoted fan bases that have been created over the years.
Dinesh Karthik, brand ambassador for Taj Rummy stated that as the market leader in online gaming, Taj Rummy has been the consumers’ go-to location for its best-in-class experience, and he recognized synergies in their aim of providing the best for their audiences by going above and beyond. Taj Rummy and he have the same philosophy of providing the best for their audiences, and he is thrilled to be a part of this journey as they establish a reliable technological platform and ensure the amusement and safety of its users. By increasing the game’s popularity among players, he intends to significantly contribute to its rapidly expanding user base and to the number of Indians who support moral online gaming.
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