Smartphone Shipment in India declined 41% quarter-on-quarter and 48% year-on-year in June quarter to the corona virus outbreak and the lockdown implementation all over the country. This has impacted majorly the supply chain distribution and has led to limited production. However, the smartphone market has shown positive signs of revival post lockdown. With close to 45 days of production as well as sales lost due to lockdown the total smartphone shipment to India has seen a Major Decline. According to CMR (Cyber media Research), the mobile sales will pick up in the mid Q3 fueled by early online sales which will continue to the festival season. The Market is expected to recover in the second half by over 40% in comparison with the first half.
“While the Smartphones Industry faced multiple challenges with respect to their supply and demand side dynamics, the industry looks set on the path to a potential recovery in the coming months post covid-19 lockdown” syas Amit Sharma, Manager- Industry Intelligence Group.
The initial consumers demand in the unlock phase of the lockdown was driven predominantly through the online channels and need for urgent replacements. To overcome the crisis of corona virus outbreak, the smartphone companies also switched to innovative hyperlocal delivery models, some of which have the potential to gain stability. The cumulative Market share of the Chinese smartphones brands declined to 73% going back to the Q3 2019 Levels. Samsung made most of the recent challenges faced by Chinese companies and moved up to second position with 24% market share with Xiaomi still at the helm with 30% Market.
Samsung Galaxy M11, A21S and A31 contributed to almost 50% of the south Korean company’s overall shipments in June Quarter. Though Nokia is the only other Chinese brand other than Samsung with a wide range of Smartphones available in India Market, but its market share declined instead of Improving. Even the four of the five top spots are dominated by the Chinese OEM’s their cumulative market share declines to 73% in the April-June Quarter from 81% in the previous quarter, whereas Samsung smartphones with its strong supply chain was able to control its losing market share
Apple Remained firm at Eighth position in the top ten list on account of demand for the newly launched iPhone SE model (2020). The recent announcements such as the Jio-Google Deal will favour well for the future of the mobile handset industry in India and will enable the migration of the feature phone users to Smartphones.
