Mumbai, 13th October 2022: mCaffeine’s biggest body care launch was the rage during the week leading up to International Coffee Day. The brand introduced 9 never-before-seen products and the internet couldn’t keep calm. Those products were Coffee Body Shimmer, All-in-One Coffee Body Mask, Coffee Whipped Cream Body Wash, Hydrating Coffee Body Serum, Coffee Bath Bomb, Coffee Bathing Shower Jelly, Coffee Shower Oil Body Wash, Coffee Bath Salt and 3 variants of Coffee Bathing Soaps. Per the brand, all the products were received exceptionally well as they clocked great numbers in sales. During the biggest body care launch, more than 1 lakh units were sold, out of which 60% of the buyers were from tier 2 & 3 cities.
“The response of the users reinstates the fact that not just top-tier cities but even small-town consumers are looking for experiential products and that’s exactly what mCaffeine offers.” Tarun SharmaCEO & Co-Founder, on tier 2 & 3 cities topping the buyers’ list during the launch.
Although every product was in high demand, two of the 9 products set a benchmark for the brand when it comes to product launches. Coffee Body Shimmer & Coffee Body Mask got sold out within a week setting a new record for the brand. These two have now become the quickest product to be sold out from mCaffeine.
Talking about the response of the audience to the Coffee Body Shimmer & Coffee Body Mask, Tarun Sharma says,“One of the major reasons behind Coffee Body Shimmer & Coffee Body Mask being sold out is their uniqueness. Also, our audience is experiential and every product in our portfolio is designed to offer that experience. Just like our other products, Coffee Body Shimmer & Coffee Body Mask are also crafted to transform the shower & post-shower routine into something that users would crave to come back to. And, that’s what clicked with consumers.”
After being out of stock Coffee Body Shimmer is back in stock & Sharma credits the brand’s supply team for such a quick response to the demand.
“Coffee Body Shimmer is already back in stock and it shows the prowess of our supply team that works efficiently to keep up with the high demand for the products.”
One of the highlights of the launch was that more than 20% of buyers of the Coffee Body Shimmer were male which is a huge feat for the brand as per Tarun.
“Body shimmers are usually considered female-centric products, however, this is just a myth. If the product is relevant and solves a concern, then it appeals to everyone irrespective of their gender. And, this opens up a lot of avenues for brands like mCaffeine.”
It’s not the first time that India’s first caffeinated personal care brand has disrupted the market with a peerless product. They have already come up with India’s first Coffee Powder Sunscreen, Coffee Body Washes with Coffee Cup packaging infused with real Coffee and World’s First Coffee Bean Shaped Bathing Soaps.
“We are a new-age brand and we thrive on innovation. Our goal has always been to offer something unique to the consumers. Till now we have been successful in doing so and the audience has responded extremely well. This motivates us to keep coming up with unique products that solve users’ concerns effectively.” says Tarun on the brand’s intention to churn out unique products year after year.
Going by the response, mCaffeine’s biggest body care launch has turned out to be highly successful and just like the Coffee Body Shimmer & Coffee Body Mask, other products are flying off of the brand’s inventory. Three products were sold every second during the sale making mCaffeine’s launch and birthday grander than ever.
With every passing year, mCaffeine is setting up a new benchmark and innovation has become synonymous with the brand’s identity. Now, people wait for their new launches just to see what more they have in store. A young brand breaking the clutter of the personal care industry with its creative approach and remarkable products, is also something that bodes well for a country that is primed to change the world’s startup ecosystem.
And, if mCaffeine continues to do what it does best, which is to marry innovation with experience, it is certainly going to transform the personal care industry for GOOD.
