National, 14th October 2022: CNBC-TV18’s Storyboard18 and Twitter India’s special series “The Conversation” – has been flagged off into its third edition this year, and is already sparking keen audience interest. This partnership is a result of an optimal match in brand synergies with Storyboard18 being CNBC-TV18’s weekly flagship show that covers the A-to-Z of advertising & marketing, bringing together the industry’s biggest voices from across business, advertising and marketing, to put the spotlight on the latest happenings in the A&M space, and Twitter being the go-to platform for brands to launch something new, connect audiences with what’s happening and drive people to buy.
The third season of the limited series will look to dive deep into the new nuances of social media marketing, by showcasing the most impactful campaigns along with popular themes and trends on Twitter. It will bring together leaders representing the brands that have been leading with innovation and are working towards nurturing a long lasting relationship with its consumers. Like previous seasons, it will also showcase iconic brand-audience moments on Twitter; with industry-experts and thought leaders who shine light on the trends and expectations of the year to come.
The first episode of this new edition titled – ‘The Conversation: Twitter Trends 2022′ walks the audience through Twitter’s insightful Trends report, capturing themes shaping consumer behaviour in markets the world over, and delves deep into what’s now, what’s next, and what can brands look forward to. The top three trends spotted this year were Finance Goes Social, Fan-Build Worlds, and Entrepreneurship Hits Peak Culture. The first episode saw Preetha Athrey – Director, Global Business Marketing, Twitter APAC, and Lisa Cowie, Global Head of Twitter Trends discussing these latest emerging trends on the micro-blogging platform.
The festive special second episode, titled ‘The Conversation: Converse To Convert’ will be graced by the presence of Mayank Prabhakar, Head of Digital Marketing, vivo India; Nidhi Hola, Country Marketing Director, Dell; and Kanika Mittal, Country Lead, Large Clients Solutions, Twitter India. Tapping into the festive spirit of brands and audiences alike, this episode will analyse how brands leverage this season to launch new products and amplify initiatives on the platform and convert active conversations into sales, further driving positivity and fuel brand memorability during festive times.
Talking about the association, Suma Nair, Head of Marketing, CNBC-TV18, said, “Storyboard18 is a one-stop destination for brands across industries to share their insights on advertising & marketing, explore new ideas, and identify trends. We have partnered with Twitter for the third year in a row to bring forth key marketing trends and campaigns that are creating a huge buzz whilst guiding brands to stay on top of their games. The Twitter trends report especially looks to aid brands to strategize their business and marketing plans as per the most popular trends, which also is a key pillar for Storyboard18 as a show for brands to earmark trends, insights, analysis and stay ahead of the curve.”
Preetha Athrey, Director, Global Business Marketing, Twitter APAC, said, “Twitter is the world’s largest forum of public human thought. Our audience is often first to talk about things, so when topics or trends start to pop-up on Twitter, they provide a window into culture. The latest edition of The Conversation series delves into developments influencing the India market that act as the barometer for brands to survive in the ever-changing environment. As one of the frontier news networks, CNBC-TV18 was the perfect partner, and Storyboard18 the perfect show, to reach out to the business community, and talk about how marketing is evolving.”
