- Urges people to take a step in enabling others to protect themselves from rising healthcare costs
- Champions the idea of health insurance as a basic need and not a luxury for the privileged
- Aims to increase awareness of health insurance across all sections of society
Chennai, 21 October 2022: Star Health and Allied Insurance Co. Ltd., one of India’s leading Standalone Health Insurance Company, highlights the true meaning of gifting through its heartfelt and thought-provoking Diwali campaign. Emphasising health insurance as a basic need, the festive video #GiftAHealthyTomorrow encourages people to give those in need the gift of good health through awareness on Health Insurance and the means to buy it.
The concept is showcased through the story of Seema, a tailor, who works relentlessly to make ends meet for her family. She is also taking care of the treatment expenses of an ailing husband and a growing child. Madhu, a local fashion designer engages Seema to help her complete multiple orders and meet the Diwali demand. Seema works day and night to complete the orders even though it puts a strain on her health and well-being. She refuses to seek treatment for her health issues as she desperately needs the money for her family’s expenses. Madhu empathises with Seema’s situation. On Diwali, Madhu visits Seema and advises her to buy a health insurance policy to cover her family’s rising healthcare costs. The film then ends with Madhu gifting Seema the means to buy a cover for her family and to protect her health as well.
Talking about the campaign Kotha Kartheek, Head Digital Transformation, Star Health and Allied Insurance Co. Ltd. explained, “Diwali is a festival of giving and we at Star Health believe that the best gift you could give is the gift of good health. Today, healthcare costs are skyrocketing and it puts a huge strain on the finances of many households. Studies show that every year few crore Indians are pushed into poverty due to medical expenses. Health insurance can protect such families from adverse financial strains thereby giving them the freedom to care for themselves and their families without worry. It is generally the middle income & lower middle income segments who are without this important financial protection. This campaign aims to protect this segment of the society.”
The core idea of the film was conceptualised by Star Health and Allied Insurance’s in-house Digital Brand Team. The script was conceptualised, written, directed, and produced by Zero
Rules Film House, whilst working with the in-house Digital Brand Team. The digital-only campaign aims to drive health insurance coverage by touching an emotional chord.
“As we celebrate this festive season after two full years of muted celebration, what would be a better gift than enabling people to build a healthy and sustainable tomorrow?” added Kartheek.
The film can be viewed on Star Health digital assets and is being promoted on social media channels such as Facebook, Instagram, YouTube, and Google, to name a few. Released on October 14th, the film has 1,01,600+ views on YouTube, 9,49,000 views and, 57,900+ engagement on Facebook till date.
