New Delhi: The country’s most-watched English News channel, CNN-News18 India, has cemented its lead in the genre with 27 weeks of undisputed leadership run. As per the recent BARC data for week 39-42,’22, the channel now accounts for more market share than Times Now and India Today combined.
According to BARC data, (Market Share, TG: 2+, India, Week 39-42’22, All Day 24 hrs), CNN-News18 accounts for 33.7%, whereas Republic TV, Times Now and India Today remained at 29.4%, 26.9% and 5.8% respectively.
CNN-News18 has also done exceedingly well in the much sought after Prime Time slot of 1800-2300 hours. As per the BARC data (Market Share%, 1800-2300hrs, TG:15+AB, India week 39-42’22, Mon-Fri), CNN-News18 garnered a massive 32.2%, with Republic TV and Times Now left to fight for the number two position with 28.9% and 25.9% market share respectively. Meanwhile, India Today remained at the number four position with 8.9% market share in the category.
Even on the digital front, the News18 brands have been garnering solid traction with its views increasing steadily across YouTube and other social media platforms.
News18 has been heavily investing in technology and editorial resources to ensure that its content and presentation remains uniquely curated for the audience and far ahead of the competition.
CNN-News18 is part of News18 Network, the country’s largest news network-seen by more than 70 crore Indians annually in 18 languages across 21 news channels.
