New Delhi/ Gurgaon, November 04th, 2022: Halloween is not just a concept of the West anymore, Indians have joined the bandwagon and hopped on to the trend to make it their own. To mark the occasion of Halloween and elevate the aspect of trick or treat, playing games, hosting theme parties, Chupa Chups – the iconic confectionery brand from the house of Perfetti Van Melle India – celebrated Halloween eve with great gusto with an on-ground activation at DLF Cyberhub, Gurgaon earlier this week.
Staying true to its philosophy of Karte Raho Fun Funa Fun Fun, i.e., keep the inner child alive, the brand associated with popular Teen influencers and renowned RJs like RJ Shruti, Vidit and Mohit to create engagement and garner traffic over the course of five days leading upto the Halloween. The brand curated quirky Limited Edition Halloween themed packs available across leading Modern Trade and E-comm channels. To complement this, Chupa Chups also deployed an engaging on-pack AR Game on the new packs.
Staying true to the spirit of Halloween, the brand launched an Innovative AI technology enabling users to create DIY Halloween looks using fun avatars. Leading teen influencers showcased their Halloween look using the Tech innovation on Instagram, and the audience joined in sharing their cool looks and avatars.
Sharing views on this innovative engagement, Mr. Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said, “Chupa Chups is a global iconic brand and is well known amongst tweens and teens for its Innovative products – unique texture and playable formats. The brand is guided by the philosophy of ‘Liberating Fun’ and the occasion of Halloween provides Chupa Chups just the right opportunity to associate with and own as a leading Confectionery brand.”
The campaign culminated with a day-long event at Cyberhub that involved spooky Makeup studio, Selfie Booth, Games and Creep Hunt with RJ’s of popular radio channel Radio Mirchi which was followed by a Techno night.
