How frequently have you gotten calls for a certain obscure attempt to sell something, or being informed that your ledger/portable number will be obstructed except if you complete your ‘KYC’, or your power association will be separated as your last installment has not been refreshed or the most comical of all, that you have scored sweepstakes or been left a tremendous sum by an obscure recipient? The end objective is something very similar – conning you to share your financial balance number or charge card number and different subtleties like OTP with the guest and making money-related misfortune you.
Prior to excusing such calls as a chuckle, think about this data – according to industry reports, India positions fourth worldwide as far as trick calls and spam-selling calls. The web series ‘Jamtara’ is a useful dig into the dinky universe of telephone phishing tasks. Trick calls are at a record-breaking high in India, particularly during the bubbly season as con artists endeavor to dupe clients into succumbing to their plans, denying large numbers of their wallets and genuine serenity.
There is a dire need to address this danger, and being appropriately educated is one of the primary ways for this. Truecaller has been assuming an essential part in assisting clients with recognizing, blocking, and reporting such trick calls, saving them from tele cheats. The brand had sent off #JamTheScam, a showcasing drive highlighting the kin vigilante team – Jesse and Jamie Switch – in 2020. The Switches reversed the situation by calling tricksters and burning through their time, taking the clever course to spread mindfulness on serious worries like tele tricks.
Given the colossal reaction got for this mission, Truecaller sent off #JamTheScamReturns with amazing joke artist Johnny Switch in 2021, who got the fun together with his children, Jesse and Jamie, in sticking tricksters. The brand expected to get the message out on its new #JamTheScamReturns series among Indian cell phone clients through significant showcasing.
Truecaller chose to send off an inventive versatile mission that caught the eyeballs of crowds and actually drew in them while bringing issues to light against the danger of spam calls during the happy season.
To execute this strong mission, Truecaller cooperated with Wirality Media and InMobi. Taking on InMobi’s accuracy focusing on and cutting-edge inventive suite, the brand conveyed an educative message through a clever succession.
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