Following the progress in the UK, McDonald’s India – North and East is sending off the brand’s worldwide leader music IP – ‘I’m lovin’ it Live’ in India, in organization with driving youth amusement brand MTV. Entertainer and brand diplomat Kartik Aaryan disclosed ‘I’m lovin’ it Live’ with Sanjeev Agrawal, Director, McDonald’s India – North and East; Armaan Malik; and Anshul Ailawadi, Business Head, Youth, Music and English Diversion bunch, Viacom18, at an occasion in New Delhi.
‘I’m lovin’ it Live’ offers a one-of-a-kind chance for McDonald’s India – North and East to lay out a more profound interface with its fans through their energy for music and to turn into a piece of their lives by making feel-great minutes that make the biggest difference to them. The idea is based on the reason famous specialists meet up and make extraordinary, never-heard-before creations while exploring different avenues regarding different kinds. Driving this cutting-edge melodic excursion will be eight specialists, including Master Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade, and OAFF.
Mixed well with neighborhood performers and instruments, these sweet arrangements will bring out fine social subtleties by which the specialists have been impacted the most through six unique creations. Music sweethearts can partake in these tunes solely on MTV in a progression of four episodes. Remarking on the ‘I’m lovin’ it Live’ drive, Sanjeev Agrawal, Executive, McDonald’s India – North and East, said, “McDonald’s motivation is taking care of and cultivating networks and music has the ability to rise above hindrances and join individuals together.
‘I’m lovin’ it Live’ is our endeavor to thank our clients and draw out the cheerful energy of McDonald’s through music and fortify our relationship with our clients. We are confident of giving lighthearted minutes to our clients by bringing the best type of music diversion, and an unmatched line-up of varied exhibitions by the best and the greatest music stars of our country. We might want to say thanks to MTV for this affiliation and for aiding us in making it one of the most thrilling and fun music drives of the year.”
Anshul Ailawadi, Business Head, Youth, Music, and English Diversion bunch, Viacom18, added here, “‘I’m lovin’ it Live’ with MTV is an exceptionally unique organization for us. The property puts the focus on India’s melodic symbols as they interface with a memory that has enlivened their inventive excursion. We desire to give our fans an encounter that will leave them longing for more.” Amped up for the send-off, Kartik Aaryan said, “I’m really invigorated with ‘I’m lovin’ it Live’ coming to India and as the brand representative divulging the McDonald’s IP. Something really stands out about McDonald’s that joins individuals together and I extraordinarily respect their undertaking to involve music as a language to interface with individuals. I’m anticipating the music that will be made by this praiseworthy line-up of specialists and can hardly hold back to save it as McDonald’s playlist.”
Follow and connect with us on Facebook, LinkedIn & Twitter.
