One of the most used terms in any field of work is ‘creativity’. In brand marketing, the term creativity is not used as the word creativity originally. Creativity is generally referred to as the process of generating new ideas and finding new expressions.
Creativity is generated from a creative mind. The mind thinks outside of the box. As it is a brand marketing needs a creative person, who brings marketing strategies out of the box. Nobody thinks at all.
Collective creativity is highly valued.
Since the time of brand marketing, Creativity is no more a product. However, creativity in processes and interactions can aid results.
Think about the restaurant where you go and then about the subway generally you walk into a restaurant and check the menu and order your meal. In the subway, there are so many processes for branding including strategies for marketing. We are delightfully adding veggies and meat or choosing the sauce and loaves of bread at the counter, these are some kind of strategies for marketing in the subway which trap us. But these strategies are invented by some creative minds.
Creativity, if contextual, flourishes!
Think about the time at which you were to present your brands. Festive seasons are the best time to show your brand campaigns that will boost your campaign potential.
India’s most retail sale is ahead of the festive starting September onwards. So, creative marketing ideas like the great India shopping festival and big billion days have become brand strategies only because of the context in which they appear in September consumers are looking to buy and finding reasons to spend.
India is one of the biggest markets for brand marketing. There are so many festive seasons that companies use for the brand campaign to push there marketing strategies or boosts there sales. There are so many campaigns launched by many companies so, to make themselves unique from other is your creativity that will make your campaign different from other. So, that’s why creativity is very important for each and every campaign.
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