The pandemic impacted most in shaping the marketing and advertising trends in 2022. We saw exponential growth in D2C e-commerce sales with people confined to their homes. We also saw brands use live videos increasingly to reach out to their target consumers, great boom in live content. After the pandemic, there are many trends occur in the marketing and advertising industry with great impact.
Video content became a very important and powerful tool for advertising and marketing in 2022. Amitek Sinha, co-founder, and COO, of ET media labs, said, by delving deep into the key trends there are many reasons why video content might be better than static creative. One of the main reasons is that video content is very easy to convey a message to the target consumer. In the video content advertiser or marketers can show the idea coming across more effectively.
The vernacular content creator also plays an important role in content creation. Brands realized if they want to address various cultures and audiences there was no better language to employ than their own. Influencer marketing is booming after the pandemic. Because marketers tried to employ influencer marketing to the fullest extent possible and increase the popularity of content creation. Influencers frequently have large followers and a direct impact on their audience. Brands used this chance to connect with their target audience. Influencer marketing was a huge hit for brands in 2022.
Brands ended up doing an impactful campaign through influencer marketing. For 2023 the time-tested interactive content marketing campaigns. In the world of marketing it will be one of the reliable trends in 2023. Some of the top trends in 2023 are as:
Interactive ads-
New opportunities for brands that will engage users in all new ways will possible through artificial intelligence and more interactive ad formats.
Experiential marketing-
It is more difficult to get the attention of consumers than ever. Experiential marketing conveys the message without interruptions and it engages consumers directly, linking them with the brand, resulting in a unique and dynamic experience. Because of this, all marketers opted for experiential marketing.
The role of artificial intelligence-
Artificial intelligence has an important role in designing a user experience, because of AR the requirement for human resources has been mitigated.
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