-Conceptualised by DDB Mudra Group
Link to the media assets
National | 11th January 2022: German automotive maker, Volkswagen, has announced a new campaign – #SafeLikeAVolkswagen – to remind the road why the brand is the safest on it.
A car campaign with no car in it, #SafeLikeAVolkswagen leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen.
Conceptualised by the DDB Mudra Group, the clutter-breaking campaign is launched on the back of Volkswagen Taigun recently scoring a perfect five-star rating in Global NCAP’s crash tests. Taigun has become one of the first ever car models in India to achieve five stars, for both adult and child occupants’ protection.
Abbey Thomas, Head of Marketing and PR, commented, “Safety is at the core of Brand Volkswagen. We build our cars with lots of emotion and passion, the same goes for our communication; emotional and light hearted. Together with our creative team, we hope to deliver this very important messaging on safety in an interesting and engaging manner to our consumers”.
Speaking on the work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group,said, “As a brand, Volkswagen has been built around human stories. It’s in the name of the brand itself. Therefore, we thought the best way to illustrate our safety features would be through examples of how we navigate our every day.”
#SafelikeaVolkswagen’s simple and fun narrative profoundly captures the emotional bond between humans and has garnered heavy viewership across social platforms.
The campaign is live and can be viewed on the YouTube and Instagram pages of Volkswagen India.
YouTube link: https://www.youtube.com/channel/UCDvDT8C67GdV8HX4mEvBpOQ
Instagram link: https://www.instagram.com/volkswagen_india/
Campaign Credits:
Agency: DDB Mudra Group
- Creative: Rahul Mathew, David Vaz, Shalmali Sawant, Alistair Pinto
- Business: Nutan Sooda, Priyanka Yadav, Meghav Bhatt
- Films: Rear Parking Sensor, Auto Coming Home lights, Electronic Stability Control, Auto hill hold, Rain Wiping Sensor
Production House: Dark Horse
- Director: Shaanan Pereira
- DOP: Party Sayani
- Producer: Preeti Kalluri
About DDB Mudra Group:
We believe that creativity is the most powerful force in business. Driven by the mantra “Unexpected Works”, we practice creativity that delivers effectiveness in the most surprising and provocative way. Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, For The Win and DDB For Good has built India’s most respected, profitable and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues.
Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis India Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.
In 2022, we became the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia and the only Indian agency to bring home a Cannes Lion for Creative Effectiveness. We were also Asia’s #1 effective agency by WARC Rankings 2021 and have been India’s Agency of the Year at Campaign Brief ‘The Work’ for two years running.
