Dove introduces new campaign with Metaverse 

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Dove introduces new campaign with Metaverse
dove metaverse beauty trends real beauty

Beauty standards have become high for centuries all over the world. Men and women have been made to follow some ugly trends to add to their appearance. 

But with time, and with people being more woke in recent and support true beauty products. 

It had been widely observed that women with very frail and ideal structures and fair skin were the only beauty benchmark for decades. 

Women struggled to meet those beauty trends and a large fraction of the population felt unhappy with their skin and body. 

While there have been many campaigns by brands to be more inclusive of all body and skin types, be happy with your version. 

Dove has been one brand that has taken on a new challenge. In the past few years, Dove has taken models who look more realistic and relatable to ordinary people sending out a clear message about what ‘Real Beauty’ is. 

Now Dove has entered into Metaverse. Many female gamers have felt that their characters depict unrealistic beauty standards.  

Dove has teamed up with Unreal Engine. Dove created avatars inspired by real women, to show what representation in games would look like and also shows what real beauty is by not accepting unrealistic beauty standards and accepting the way you are, the real you. 

This new campaign by the brand has taken the internet to think again and people have applauded the brand’s efforts. It was the recent days’ need and an inclusive approach. 

Dove always takes a step ahead for the ‘Real Beauty’ the true you are from inside as well as outside. There is no burden of beauty trends, Dove always appreciated the true you not the fakeness. 

I don’t know why people started following beauty trends and faking themselves. Hide their inner beauty and become a copy of someone else. Tell me is it good to forget who you are? And become someone else. I appreciate the steps that Dove has taken to say no to the beauty trends and just say yes to the real you.  

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