Targeting Gen Z: Thomas cook India launched its new campaign 

 India’s leading omnichannel travel service company, Thomas cook (India) Limited has launched a new campaign targeting Gen Z of India. In this campaign, Thomas cook India highlights its special range of summer holidays in Europe in 2023.

 The prices are starting from as low as 75000 Rs. they have come up with the best deals with the best price guarantee and no cost EMI 0 % interest. Also, they have designed the preference of Gen Z customers thoughtfully. Approx. 65 % of the Indian population have below the age of 35, with the youngest demography in the world. This population accelerated digital and e-commerce discovery.

 To target Gen Z customers who are authentic local culture and at value pricing, experiential activities, Thomas cook’s strategic aim with this new campaign is to focus on unbeatable deals and host of engaging experiences, and attractive travel rates. Gen Z can sample activities like Segway tours, hot air ballooning, mountain biking, paddle boarding, windsurfing, deep sea diving, sky diving, and a range of outdoor and adventure activities. Also, Gen Z can explore Europe’s local cuisine, wine tasting, pub crawls, bar hopping with exciting nightlife, and more across Istanbul, Budapest, Prague, Barcelona, Madrid, Amsterdam, Paris, etc.

 Thomas cook’s new 3-part ad series was shot in 15 seconds format and have been strategically conceptualized to keep in mind that Gen Z is also known to have a shorter attention span. This new ad series each new ensuring a sharp message delivery in a humorous and quirky manner. These ads also making suitable for social and digital platforms. In India, Thomas cook provides an omnichannel network for its customer’s convenience of selecting their suitable mode or a combination of channels: extensive retail network, call center, website, virtual holiday store, holiday app, etc. pan India.

 Mr. Ankit Sharma, national creative director, jio creative labs who also directs the films, said to make these films work there is so much that has to come together correctly. Carry the brand message perfectly, make the piece catchy, make people smile throughout it, and tell a good story as a brand. And the brand has to cover all these things in 15 seconds ad. Brands need to favor creative expression over unnecessary hard-wired beliefs and imaginary mandates. This campaign is promoted across YouTube, social media platforms, and digital platforms.

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