The most recent Aditya Birla Health Insurance (ABHI) advertisement was released in collaboration with DENTSU CREATIVE India. The initiative promotes the advantages of walking 10,000 steps per day and exhorts people to lead active healthy lifestyles.
It is important to note that ABHI is the health insurance provider with the fastest rate of expansion in India. They actively engage with people to “ensure good health” as a health partner rather than just “insure health expenses.” It encourages you to maintain good health by giving you up to 100% of your Premium back as HealthReturnsTM and supports you at every stage with advice on diet, exercise, and lifestyle. With a network of more than 10,000 hospitals and a 94% claim settlement rate, this insurance provides a plethora of additional advantages.
The documentary shows actual people who have adopted the 10,000-step daily goal, emphasizing the positive effects it has had on both their physical and mental well-being. The campaign promotes an active and healthy lifestyle by using uplifting and relatable stories to inspire and motivate people. The movie is currently airing on television, and it is backed up by several shorter static and video pieces on digital platforms that showcase even more uplifting tales of positive change and transformation.
The campaign’s head of marketing and customer experience, Darshana Shah, said, “As a brand, Aditya Birla Capital, we have always believed in simplifying money needs and focused on real people and real stories. As a result, when we were developing the ABHI brand campaign, we wanted our customers’ success stories in walking 10,000 steps a day to illustrate how our positioning of putting “Health First” in health insurance has translated into real life for them. Additionally, we want to demonstrate how ABHI is giving its clients the tools they need to succeed by putting their entire ecosystem for health and wellness at their fingertips via the Active Health Mobile App. Our 1600+ customers today can earn up to 100% of HealthReturnsTM, and this movie is to increase participation and encourage people to begin their health journeys.
Aalap Desai, CCO, Creative Experience, West, DENTSU CREATIVE India, added, “We were awed by the product itself and then to hear real stories of ABHI consumers who have had a transformation by walking 10,000 steps daily was truly amazing. We realized right away that the campaign needed to highlight real people and their stories. When you keep moving forward, you leave something behind, which is the very straightforward concept we came up with.
The simplicity of the storytelling in this movie worked best. The movie’s director, Sudip da, added his special magic dust to give the plot, the characters, and their performances. For DENTSU CREATIVE India, this has been a fantastic start to the year and will inspire us to perform even better going forward.
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