The coca-cola company’s leading premium mixer brand, Schweppes has been refreshing to its customers for 240 years by offering them the ultimate sparkling mixers such as ginger ale, soda water, and tonic water. The brand has released its new campaign #MixItUpWithSchweppes today.
The perfect mixer to elevate the experience across movements of consumption, Schweppes celebrate it with their upcoming campaign #MixItUpWithSchweppes. With the sparkling and rich legacy of over 2 centuries globally, Schweppes have been synonymous with enhancing daily refreshment with its refined and unique offerings. Since 1783 the brand addresses the evolving needs of consumers across beverage consumption occasions and has continued to innovate.
Schweppes have been enhancing the experience for customers in India, be it in movements of occasions or unwinding with consumers’ loved ones and celebrating during festivals, Schweppes has been at the core of spreading happiness and enjoyment every day through its popular fizzy beverages. The brand also introduces Siddhant Chaturvedi the heartthrob of Bollywood and youth icon through this new upcoming campaign #MixItUpWithSchweppes. The campaign also features Manushi Chhillar, former miss world and actor as their new and official brand ambassador.
Ruchira Bhattacharya, director, of marketing- emerging categories, southwest Asia and coca cola India commenting on the launch of the campaign said, the brand embodies the enthusiastic and vibrant spirit of new-age Indian customers as they continue to explore and experiment with innovations. Schweppes has been loved by Indian customers for its perfectly balanced and distinct taste and has also led the brand in the premium mixer category. Schweppe’s new campaign #MixItUpWithSchweppes focuses to celebrate moments with friends. In addition, Ruchira said they are very happy to launch two new flavors that are bitter lemon and mint mojito with the upcoming campaign. In a sequence of many to come these are the first two, she said.
The popular Bollywood actor and new brand ambassador of Schweppes India, Siddhant Chaturvedi said that he is thrilled to partner with the new age iconic brand Schweppes. In addition, Siddhant said the brand’s refreshing and young spirit brings alive exhilarating experiences and that is something he resonates with as well. Glitch has conceptualized this quirky campaign ad film.
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