• The company unveiled its new logo and a swanky new dashboard with AI-powered catalogue optimization
• The state-of-the-art dashboard is loaded with features to deliver immense value
Mumbai, 14th February 2023: NittyGritti, the world’s best AI-based catalogue optimization platform for brands that analyzes catalogues to impact conversion on Amazon, unveiled a brand new logo along with an updated dashboard that redefines optimization.
The dashboard features a catalogue content control center where clients can easily choose, prioritize, bookmark, cluster, top-up, delegate, allocate, and manage thereby offering an immense amount of power and productivity. In order to reduce information overload and make it easy to adapt to, the new dashboard design is slick, clean, and focused. These new features will assist brands by providing a score of the existing content & recommendation on how to optimize the product’s title, descriptions, bullets, images, and video for better performance and conversions.
Nikita Bhargav, CEO & Co-Founder, NittyGritti said, “Considering the growth opportunities in the AI and e-commerce spaces, we are gearing up to take NittyGritti to the next level. Our new logo denotes perfection, power, and continuity and its futuristic yet minimal design is extremely relatable. Our state-of-the-art dashboard enables our clients to have absolute control over their content and provides a simple yet powerful experience.”
The new logo represents visual content in a 360-degree view and defines solutions for billion-dollar business opportunities in a single graphic expression. It encapsulates symbols of quality control and perfection and drives home the message of speed and precision.
The design of the logo uses a soothing, deep midnight blue palette to form a 3-dimensional layer that blends with the scoring grid, in a smooth finish that symbolizes the sensitivities of technology. The full circle of change culminates in a crescendo, represented by the top-scoring green colour where it joins with the tick; the final stamp of passing a quality check to demonstrate perfection. As a twist, the complete circle provides a break and an open gateway, indicating the company’s willingness to embrace change. The thoughtfully crafted brand logo and the dashboard provide a thorough examination of every micro-element that influences the seller’s CQaS (Catalogue Quality Assessment Score).
Anand Siva, Head of Business Excellence and Co-founder, NittyGritti said, “We are very excited to unveil our new dashboard and logo which promises to inspire confidence among our clients and will help them find the best solution to their cataloguing needs. Catalogue content control and optimization not only increase brand trust but also provides shoppers with a one-of-a-kind, hassle-free experience.”
NittyGritti’s main goal simplifies over 185 parameters and presents them in an easy-to-understand format with simplicity being at the core of its design. The unique platform analyses gaps in the catalogues of brands on Amazon via an automated audit process, and deliver a superior customer experience.
