Brand marketers can connect with a gaming audience through smart TVs. 

Currently, there are about 2.7 billion gamers worldwide. As gaming gains in popularity, there are an increasing number of mobile gamers, console players, and streamers. 

Accordingly, there are 2.7 billion potential customers for advertising. Many of those potential customers are currently out of reach, though. 

It’s a hobby that appeals to a diverse range of people. However, it hasn’t always been easy for advertising to reach these passionate audiences. On the other hand, insights from Samsung Ads demonstrate how a changing streaming landscape and the use of Smart TVs are enabling marketers to get closer to and connect with gamers. 

Since Samsung consistently invests in enhancing the Smart TV gaming features and pixel pitch for gamers, this increase is anticipated to continue in 2023. For instance, Samsung announced the release of the Samsung Odyssey Neo G9 Gaming Monitor at this year’s Consumer Electronics Show. 

In India, only Samsung currently uses its advertising subsidiary, Samsung Ads, to display advertisements on its television sets. 

This a Very Good Opportunity 

Reaching gamers has proven challenging, although fact that advertisers have obvious opportunities to engage with consumers of technology, travel, and food. In actuality, 80% of the time that gamers spend watching TV is spent in digital spaces that are inaccessible to traditional TV advertising. This isn’t always a bad thing; in fact, it helps explain why players are so enthusiastic and involved in their games, which increases the value of any advertisements that might be shown before or after a game session. In conclusion, data enables businesses to target gamers outside of gameplay and aids marketers in anticipating where they will be during non-gaming Smart TV interaction. 

Gaming on smart TVs is the next big opportunity for advertisers. 

With the widespread use of Smart TVs in contemporary homes, brand marketers may diversify their advertising strategies and appeal to ‘hard-to-reach’ groups like gamers. 

VOD services are expanding over the long term, and Samsung TV Plus could be crucial in putting together a multichannel media strategy that is optimized for additional reach. First-party data from Samsung Ads may be used by advertisers to interact with gamers more successfully. In a novel way, Samsung can target households with game consoles that are constantly connected. Given the tightening restrictions on advertising budgets, this ensures maximum reach. 

On the official free ad-supported TV (FAST) service of the company, Samsung TV Plus gamers in Q1 2022 preferred three categories: entertainment, documentaries, and news. Given that EU5 gamers are 10% more likely than non-gamers to regularly watch Samsung TV Plus, the broadcasting service offers brand marketers a special chance to engage with this demographic. 

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