Crayons Advertising Limited, India’s leading homegrown integrated advertising agency, has announced its plans to double its revenues in the next three years, mainly riding on digital and events verticals. The NSE Emerge has received the company’s Draft Red Herring Prospectus (DRHP) for an initial public offering (IPO). If Crayons is listed, it will be India’s first major domestic advertising agency to go public.
Investing in Capabilities
“In recent years, we have continually invested in our strengths, which include people, processes, partners, and performance,” stated Kunal Lalani, Founder and Managing Director of Crayons Advertising.
“We are now aiming for an orbital shift with our integrated strategy, the advertising sector’s strong economic tailwinds, and consistent mandate flow in our digital and events verticals. We are gathering funding to expand our digital skills, which will allow us to not only serve companies in Bharat but also provide our new-age tech-led solutions to the rest of the globe in the future,” Kunal added.
Strong Macros Aiding Industry Optimism
In 2020, the Indian advertising market was estimated to be worth around INR 670 billion. The market is estimated to develop at an 11% CAGR between 2022 and 2027, reaching INR 1253.2 billion by 2026. Infrastructure, banking and financial services (including fintech), tourism, government departments and the MSME, and significant domestic companies are projected to capture a higher percentage of advertising spending. Going forward, the desire for integrated players with a thorough grasp of Bharat will drive agency selection.
Investing in Quality People
Crayons continued to strengthen its leadership team with appointments of marquee professionals.
“The fundamental distinction in the business of creativity and innovation is the quality of people. Crayons have always believed in building teams by investing in real leaders, which has helped us establish ourselves as trusted creative partner to global organisations. “We are currently increasing our leadership team via timely investments in our competencies, underpinned by great brand equity,” Kunal said.
New Appointments
The agency’s new COO is Faisal Haq. Faisal has created multiple award-winning works in social and digital media. His specialisation is in developing new business prospects and managing operations to achieve top-line and bottom-line profitability targets.
Manoj Jacob comes as Executive Creative Director, bringing more than 20 years of expertise from agencies such as Ogilvy, DDB Mudra, Havas, BBDO, and Contract Advertising. He has worked on the development of various brands, including Peter England, IBM, Lenovo, Himalaya Wellness, Louis Phillipe, and others. Manoj’s work has been recognised by two Cannes Lions. Media Spikes and a Clio for ‘Best Writing in Print’ are among the other honours.
As Sr. Creative Director, Anurag Mishra joins the Agency’s creative team. He has a decade of experience working with top agencies in Europe and Asia, including JVM, Ogilvy, Service Plan, Innocean International, and McCann.
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