India, 27th February 2023: Disney+ Hotstar and BBC Studios today announced their upcoming modern comedy ‘Dead Pixels’, the Telugu adaptation of the popular British series under the same title. The six-part series will be produced by BBC Studios India and Tamada Media Ltd, with animation by Keyframe Studios, directed by Aditya Mandala, written by Akshay Poolla and features an exciting star cast headlined by popular actors Niharika Konidela, Harsha Chemudu, Sai Ronak, Akshay Lagusani and Bhavana Sagi.
Dead Pixels follows the journey of three young friends whose lives revolve around an online video game, with the ultimate goal of defeating a virtual villain. Based in the city of Hyderabad, the show comically depicts their obsession with the game and how it interferes in different aspects of their daily lives. The group, however, is in for a shock when a new player arrives and upends their dynamics in both the virtual and real world. The stakes are high as online alliances and rivalries are formed that are as potent as the ones in the flesh. The show highlights the importance of acceptance and underscores that everyone can form their own community of friends and support systems, rising above their similarities and differences.
Sameer Gogate, General Manager, BBC Studios Production India shared, “We are excited to partner with Disney+ Hotstar on this young modern comedy. This immersive British format provides an insight into the lives of new age introverts and depicts their relationships and social interactions. We’re also delighted to be working with Tamada Media to produce this series and fulfill the increasing appetite for premium content for our local audience.”
Saideep Reddy Borra and Rahul Tamada, the producers and co-founders of Tamada Media shared “We are pleased to partner with BBC Studios India and Disney+ Hotstar to bring an intriguing story, a modern comedy, to our local audience. This adaptation was a fun project to work on and can’t wait to share it with everyone now.”
The original Dead Pixels series was created and written by Jon Brown and directed by Al Campbell with the second series being directed by Jamie Jay Johnson It was produced for Channel 4’s E4 in the UK and was the channel’s best performing comedy launch in over five years. It was produced by Various Artists Ltd and is distributed worldwide by BBC Studios.
Dead Pixels is the latest in a long line of more than 10 successful productions by BBC Studios India Production over the last couple of years.
