~Yatra Online Limited partners with Delhi Capitals as their official partner to celebrate and empower women in sports~
New Delhi, India | March 03,2023: Yatra Online Limited (“Yatra”), India’s leading corporate travel services provider and one of India’s leading online travel companies, has announced their partnership with Delhi Capitals for the much-awaited maiden edition of the Women’s Premier League (‘WPL’). Delhi Capitals, a franchise team co-owned by India’s eminent business groups JSW and GMR Group, is regarded as one of the world’s leading sports franchises. With women cricket taking center stage in the country, this partnership will celebrate and empower women in sports.
The T20 cricket tournament for Women organized by the Board of Control for Cricket in India (BCCI) is being looked at as a game-changer in women sports. Women’s cricket and players have long wished for the WPL, which will now be a reality within a week. With all eyes on the tournament, it will rapidly become a platform to inspire younger talent from different parts of the country to realise their full potential and have a presence and voice at the world stage right from the hinterlands
Commenting on the partnership, Dhruv Shringi, Whole-time Director and Chief Executive Officer, Yatra Online Limited said, “At Yatra, we have always been ahead of the curve and we believe in supporting platforms that reflect the same vision. As a leading corporate travel services provider and one of India’s leading online travel companies, we are extremely proud to partner with Delhi Capitals, Women’s Premier League. Indian women are making significant strides in sports today and inspiring the entire country. We are happy to be a part of this journey of Delhi Capitals players as they make a historic debut in this format in the coming days. We are sure that WPL will garner eyeballs and win the hearts of millions of cricket fans across the country and globe ”
Dhiraj Malhotra, CEO, Delhi Capitals on the announcement said, “It’s our privilege and honour to have Yatra Online Limited on board as our official partner for the Women’s Premier League 2023. Yatra.com is synonymous with travelling far and high, and we are certain that the leading online travel company will play a huge role in the growth of Delhi Capitals as a brand.”
The initial season of the WPL begins on March 4th 2023 and will be broadcast in India on the Sports18 TV channel and the Jio Cinema app.
Overall, the Yatra Online Limited and Delhi Capitals partnership is a win-win for both parties, as it allows them to leverage their respective strengths and capabilities. This partnership has the potential to drive value for both Yatra and the Delhi Capitals, while also providing a great experience for cricket fans across the country.About Yatra Online Limited: Yatra Online Limited is India’s leading corporate travel services provider with over 700 corporate customers and it is one of India’s leading online travel companies, operating the website https://www.yatra.com/. Yatra provides domestic and international air ticketing on nearly all Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings and ancillary services within India. Yatra also provides access through its platform to hotels, homestays and other accommodations, with approximately 93,500 hotels in approximately 1,400 cities and towns in India and more than two million hotels globally, which is the largest hotel inventory amongst key Indian OTA players. To ensure that service is a “one-stop shop” for travellers, Yatra also provides its customers with access to holiday packages and other activities such as visa facilitation, tours, sightseeing, shows, and events. Yatra also launched a freight forwarding business in late 2020 called Yatra Freight to further expand its corporate service offerings.
