Westside, one of India’s leading fashion retail chains, is pleased to announce that it will be the title sponsor of the eagerly awaited Ritviz Mimmi Album Launch Tour. The tour, which would be set to begin on March 11th in Pune, will also visit Mumbai as well as Bangalore on March 18th and 25th, respectively. Ritviz, an indie musician, will perform music from his recent album, Mimmi. Westside has been thrilled to be the tour’s title sponsor and to have been a member of this exciting occasion that commemorates the enthusiasm of indie music throughout India. The sponsorship demonstrates the brand’s dedication to continuing to support new artists as well as trying to promote cultural activities that bring people together. “We have been thrilled to be working with Ritviz on this project. “We start celebrating art, music, and the arts by sponsoring performative events. Our goal is to collate life experiences that resonate with today’s youth, Gen Z, in hopes of motivating young aspiring artists to pursue their dreams. Ritviz is a phenomenal musician, and we’re honored to be a part of his journey. We presume that music can unite people, and we are thrilled to have been a participant in this exciting event.” “In a nation where the youngsters face parental pressure to choose traditional careers, trying to encourage art is very important,” said the artist, Ritviz, of the collaboration. Whenever a brand like Westside steps forward to promote art, it helps shift perceptions. Ritviz Mimmi’s album release tour will stop at Mahalaxmi Lawns in Pune, Jio Gardens in Mumbai, and MANPHO in Bangalore. Ritviz’s tour guarantees to be an amazing experience, showcasing his distinct mixture of indie music as well as electro beats. The brand is not only the title sponsor, but it is additionally collaborating with both the musician on its Limitless campaign. The Limitless campaign aims to foster a lively and inclusive community in which people can freely express themselves without fear of being judged. It aims to create an inviting haven where everyone can be their authentic selves by cultivating connections with like-minded individuals. Westside aims to motivate and empower people through the power of storytelling besides wanting to share memorable experiences and vocalists, only with the ultimate goal of normalizing and celebrating individuality. Swastika Mukherjee, Sakshi Sindwani, Shahana Goswami, Leeza Mangaldas, and Srushti Tawade have previously appeared on the podcast. Westside and Ritviz’s collaboration is exciting, and both sides have been having to look forward to a fruitful collaboration. Ritviz is poised to soar to greater levels as well as communicate with a fan base across India with the help of Westside.
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