Everlite, the gold and diamond brand from Senco Gold & Diamonds, has launched a Women’s Day campaign called #HearMeOut. The campaign aims to highlight the fact that the struggles and successes of a regular woman are often unheard of amid the rush of daily life. Everlite promises to lend an ear to each woman and make them feel heard, recognized and appreciated.
The Film
The film was shot by Digitale and features transgender activist Anurag Maitreyee playing the role of a transfeminine doctor. The film was shot entirely on an iPhone and was completed within a span of 10 hours. The film aims to showcase that it is essential to listen to stories of women who exist around us every day apart from celebrating those journeys that carry milestones or historic events.
Crafted for the Modern Indian Women
Everlite is crafted for modern Indian women and is inspired by the various aspects of life that working women espouse. The lightweight collection comes in various collections named Denim, Venus, Nature, Tribe, Magnificence, and Floral. The objective is to promote the daily usage of jewellery inspired by nature or geometrical shapes. The lightweight gold and diamond collection starts from approximately ₹ 5,000 and goes up to ₹ 60,000.
The Message
Ms Joita Sen, Director, of Senco Gold & Diamonds, stated that through this campaign, the brand wanted to highlight a simple truth – while women create their own stories with their lived experiences, they often feel unheard about their daily struggles. She further stated that unless we listen to each other, we will never be able to understand, empathize and create a world which is based on the principles of equity and collective strength. The brand promises that everyone’s stories will not be left unheard.
Collaboration with Digitale
Arnab Samanta, Creative Director, Digitale (a division of Lookad India), stated that they are delighted to collaborate with Everlite by Senco Gold & Diamonds for International Women’s Day. He further stated that they wanted to bring forward the unheard stories that exist all around us. In today’s day and age, we no longer believe in any identity being misrepresented, and therefore, the portrayal of the transgender doctor’s character being carried out by eminent transgender rights activist Anurag Maitreyee holds increased significance for them.
Conclusion
The Everlite by Senco Gold & Diamonds’ #HearMeOut campaign is an important initiative to make the unheard stories of women heard, recognized, and appreciated. The brand promises to lend an ear to each woman and make them feel heard, recognized and appreciated. The lightweight collection is crafted for the modern Indian woman and is inspired by the various aspects of life that working women espouse. The lightweight gold and diamond collection is affordable, making it accessible to everyone.
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