Mumbai, India, 10th April 2023: DViO Digital, a leading creative-tech marketing agency, is back with two exciting campaigns for the fantasy cricket app My11Circle. The first campaign, the ‘Locker Room Stories’ campaign, gives fans insights into their favourite cricketers’ personal lives beyond the ground.
The second campaign is named – ‘Out Of The Park’ and sees the players answering questions in one word, thus giving them a chance to share their thoughts on various cricket-related topics or their personal life.
Primarily, to strengthen the bond between fans and their favourite players, LockerRoom Stories gives fans an excellent opportunity to connect with their favourite players on a deeper level and get a peek into their (players) ‘real’ lives beyond the cricket pitch by knowing their personal stories, memorable life experiences, and anecdotes. The second campaign, Out Of The Park, will be giving live bytes, and through a series of rapid-fire rounds, the players will be seen answering questions about their likes and dislikes, sharing quirky habits and some hilarious stories as well.
The LockerRoom Stories campaign garnered over 23.5 million views & the Out Of The Park campaign generated nearly 19 million views across social platforms.
Commenting on the rollout of the campaigns, Sowmya Iyer – Founder & CEO, DViO Digital, said, “It has always been fun to work and curate such unique campaigns for My11Circle. This time again, by leveraging the power of popular social media, in a completely new way, these two campaigns have aimed to elevate the game’s experience and engage its fans/viewers by cementing a beautiful and personalized bond between the players and their fans. Both these campaigns witness the players spilling beans of their childhood secrets, visiting the memory lanes leading to their journey to success, and special, memorable life moments; indeed, there is guaranteed exchange of a lot of fun and banter between the players/cricketers and their fans.”
Avik Das Kanungo, Associate Vice President – Brand & Marketing Strategy, My11Circle, said, “With the launch of both these campaigns, My11Circle has created a platform where fans get to engage and know the real side of their favourite cricketers beyond the pitch. It is a refreshing change from the usual cricket content fans consume. A gala time for all the cricket enthusiasts.”
The players who are a part of these two campaigns and are seen as sharing their more significant slice of lives are – Shubhman Gill, Saurav Ganguly, Ruturaj Gaikwad, Md. Siraj and Arshdeep Singh.
Watch the video here: https://www.instagram.com/reel/Cp417Y3vwb-/?igshid=YmMyMTA2M2Y%3D
