Bangalore, 11 April 2023: Mother Dairy Fruit and Vegetable Pvt. Ltd., India’s leading milk and milk products major, today announced its new portfolio with over 15 new products for the summer season of 2023. These new products have been developed basis deep consumer insights, aimed at tapping into indulgence and convenience spaces along-with the evolving consumption occasions.
The new product line-up for this year includes a ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D. The newly introduced range will be available across major markets of the company through both traditional and new-age distribution channels.
Talking about the new product line-up, Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “Given the diversity and evolution being witnessed in the needs and preferences of our consumers, we have embarked upon a journey to tap into new product spaces and categories. The introduction of these new products couldn’t have been timed any better as we move towards sprucing up our dairy products portfolio. In the next 3 years, we aim to introduce over 100 new products in order to reaffirm our position as one of the leading and consumer-centric dairy players in the industry; this year marks the beginning of this journey.”
Mr. Bandlish further added, “The new offerings are a natural fit for us in every way. Going ahead, we will be on a constant lookout for dairy-based products and categories amalgamated with value addition and innovation, to cater to the evolving consumer needs.”
| Product | Details |
| Ready-to-consume Custard | · Vanilla-flavoured (200 ml pack size, priced at Rs. 40), available in Delhi NCR and metro cities through both traditional and new-age distribution channels.· Offers convenience of relishing the delectable dessert, with preferred consistency in both texture and taste, keeping aside the preparatory hassles.· Dairy-based dessert with no-added preservatives and a shelf life of 6 months. |
| Cold Coffee | · 2 exciting flavours – Cappuccino and Latte (200 ml pack size, priced at Rs. 30).· Dairy-based beverages intended to satiate the new consumption occasions of today’s time.· A delight to the coffee-lovers across the country. |
| Ice Creams | · This year’s focus towards impulse portfolio with 5 new Kulfis – Shahi Malai Kulfi, Shahi Phirni Kulfi, Shahi Paan Kulfi, Shahi Pista Kulfi, etc.· 4 Cones – Koko Karamel Kore, Choco Coffee Crunch, Black Forest Cone and Chocolate Fudge Cone. · Berry Blast & Coco Sparkle bars and Lemon Ice Candy. |
| Nutrifit Curd enriched with Vitamins A&D | · Mother Dairy has enriched its Nutrifit Curd with Vitamins A & D across all SKUs.· Mother Dairy Nutrifit Curd is already a functional probiotic product, offering the goodness of friendly bacteria which supports good gut health. · Will be available across existing distribution channels. |
All the new products of 2023 will be supported by varied marketing campaigns, both ATL and BTL, aimed to further build the salience of the brand and acceptance of the new products amongst the consumers.
