National, April 2023: India’s favourite hangout, SOCIAL is known to curate fresh & innovative experiences for its guests that bring them together. To celebrate this year’s cricketing season, the brand has launched a pan India campaign, Cricket Ka #DoosraStadium for sports fans to immerse in an exceptional match – viewing experience. SOCIAL is the only space to have collaborated with three budding cricketers – Tilak Verma, Ishan Kishan and Ruturaj Gaikwad. While they hit boundaries, the iconic SOCIAL logo is displayed on their bats, and spells excitement about this association. SOCIAL’s #DoosraStadium campaign is about more than just the game, it is about community building and promoting young talent.
As you enter the SOCIAL in your neighbourhood, you will enjoy the match with fervour amidst fellow enthusiasts who have come here! To create the #DoosraStadium vibe, big screens have been installed at all of the outlets, along with fun engagements, a Stad-Yum menu featuring cricket inspired #eats and #drnks and a lot more.
SOCIAL is the Official House of the Punjab Kings in Chandigarh and Adda for the Delhi Capitals across Delhi NCR outlets making it the ultimate destination for cricket fans. The outlets in these regions are also sporting official decor from the respective teams. So, gather your gang and come be a part of the #DoosraStadium to celebrate the spirit of cricket and the joy of being together.
The limited-edition Stad-Yum menu features lit LLIITs, and unique finger food inspired by the different teams and cricketers. From the #OneFamily LLIIT for the Mumbai fans to The Kings’ LLIIT for the Punjab supporters and Roar Macha for the Delhi squad, each drink brings its own SOCIAL twist to the table. Dishes like the Lucknow Super Galouti, Whistle Podu Chilli Chicken/Paneer, Kung Fu Pandya Momos, Hitman’s Platter, and more represent the spirit and culture of all teams. The thoughtfully curated foods and drinks have been included to elevate the experience of the #DoosraStadium across Mumbai, Delhi, Bangalore, Pune, Indore, Dehradun and Chandigarh.
“When it comes to a great match viewing experience, it is always enjoyed surrounded by a community of like-minded sports enthusiasts. With the #DoosraStadium vibe at SOCIAL, that’s exactly what we have set out to do. From our cricket themed Stad-Yum menu that highlights the local culture of the teams with specially curated #eats and #drnks to the big screens and fun engagements planned at the outlets, every element comes together to bring out the stadium-like experience to your city. To take things to the next level we have collaborated with three young cricketing stars as well as the teams and aim to inspire the next generation of sports. We aren’t just a space to view the game, we are your favourite hangout where you can come be a part of the game.” says Mr. Alexander Valladares, Chief Marketing Officer – Impresario
Come, predict the sixes and fours with us while we serve you curated cricket-themed cocktails and delicacies at a SOCIAL bar near you from 24th April till 28th May 2023.
