Yippee (An ITC-owned company) and Snapchat have teamed up to offer Snapchatters an exciting way to commemorate Mother’s Day this year. As a part of this collaboration, Snapchat has launched a brand-new dual-camera lens that features a game called ‘Guess Her Favourite Yippee Ingredient.’ This game allows mothers and their children to engage in guessing which Yippee Pasta ingredient their mom likes the most. Not only does the lens provide a fun game, but it also encourages Snapchatters to prepare their mom’s preferred Yippee Pasta by revealing the correct answer. The game involves selecting from a range of popular flavors and ingredients offered by Yippee, making it an enjoyable activity for the entire family. Here’s the look and feel of the lens below:
“We are thrilled to partner with Snapchat, a key platform for us to connect with the Gen Z and millennial audience. To celebrate Mother’s Day we have along with the team at Snap developed a fun engaging lens that helps create awareness of our product with an interesting game twist. We are hopeful to make Mother’s Day extra special and we are excited to see the enthusiasm Snapchatters will bring to this unique celebration.” quoted Divya Sankhe, Brand Manager, ITC.
Yippee’s Mother’s Day campaign on Snapchat is a great opportunity for Snapchatters to show their love and appreciation for their moms. So, snap, guess, and cook up a Yippelicius Pasta for your mom this Mother’s Day!
