New Delhi, June 12, 2023: Embarking on a sensory journey infused with captivating scents and cultural splendor, Zighrana, an emerging luxury perfume brand, has joined forces with Khazana, the esteemed lifestyle brand of Taj Group of Hotels. This collaboration aims to unveil an enchanting collection of traditional Indian attar and eau de perfume, inspired by India’s opulent cultural heritage.
The harmonious alliance between these two renowned brands allows customers to indulge in an olfactory experience that unveils the beauty and grandeur of Indian culture through Zighrana Perfume’s luxurious fragrances. It goes beyond a mere scent; it is a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of Attar-making thrives.
Zighrana, a distinguished veteran in the perfume industry with a century of expertise, recently launched its captivating fragrances from the historic city of Kannauj, Uttar Pradesh. In a momentous collaboration, it joined forces with renowned celebrity chef and Michelin star recipient, Vikas Khanna.
Swapnil Pathak Sharma, the CEO of Zighrana, expressed his excitement about the launch and the collaboration with Khazana, saying, “Our perfumes embody more than just a scent. Through Zighrana, we strive to capture the essence of incredible India, showcasing the traditions and legacy of Kannauj’s perfume-making families while adding a touch of luxury to the lives of our customers.”
Sharma further added, “This collaboration with Khazana holds a special place in our hearts as it enables us to reach a broader audience and adds an extra layer of charm to our cherished journey.”
As part of this collaboration, Zighrana will showcase its exquisite portfolio through a series of exhibitions in multiple cities, including the iconic Taj Mahal Palace in Mumbai, Taj Palace in New Delhi, and Taj Falaknuma Palace in Hyderabad.
Zighrana’s perfumes are available in 10 ml and 3 ml bottles and can be purchased through the company’s official website, Zighrana.com, as well as leading online and offline stores across the country, including Amazon.in.
Immerse yourself in the captivating fragrances of Zighrana and experience the essence of India’s rich cultural heritage through the perfect fusion of luxury perfume and the esteemed Taj Khazana brand.
