Mumbai, 19th June 2023: Leading real estate developers, Runwal, hosted the Audi Mumbai West’s two-day adrenaline-pumping Audi Quattro Drive at its Runwal Codename 25-Hour Life development in Thane over the weekend. This move marked a first-of-its-kind association between the two powerhouses and enabled their customers to experience their expertise in luxury and performance. It made Runwal one of the first real estate developers to host the Audi Q Drive at their property. The interesting event saw the launch of ‘Runwal Royal Circle,’ an exclusive community of loyal customers who will have access to numerous loyalty benefits and rewards on further purchases or successful referrals.
The remarkable experiential event was exclusively for Runwal and Audi’s patrons across Mumbai and Thane. Audi enthusiasts got hands-on experience with the Audi Q range, including the all-new Audi Q7 & Q5 on a custom-built off-road track at the captivating Runwal development. The guests also had the chance to explore a spectrum of ongoing residential landmark projects by Runwal that offer excellent infrastructure and a range of world-class amenities.
Talking about the collaboration with Audi for the one-of-a-kind event, Dr Mohit Ramsinghani, Chief Sales Officer – Runwal, mentioned, “This was the first time that Audi’s unique Q Drive initiative took place at a residential property, and we were thrilled to partner with Audi to host the remarkable event at our Runwal Codename 25 Hour Life project. Both Runwal and Audi have customers at their core and with this association, we have further underlined our commitment to delivering unparalleled customer-centric experiences to them. And we look forward to hosting many more such experience-driven initiatives for them in the future.”
Mr. Hitesh Mulani – General Manager Sales at Audi Mumbai West & Thane added, “The Audi Quattro Drive is an integral part of our progressive experiential initiatives. For this edition, we were pleased to partner with Runwal to curate an exclusive Drive Experience for Audi aficionados & our valued patrons. We were pleased with the enthusiasm of the guests exploring the Audi Q Range; the progress and Quattro technology of our Audi cars on the exhilarating natural terrain created at the Runwal Codename 25 Hour Life residential development. The drive was a success with participation from over 100+ patrons and enthusiasts, and we look forward to curating many more Audi Experiences in the future.”
The two-day event was an exciting opportunity for auto enthusiasts. They had the chance to experience the grit and strength of the Audi Q Series cars driving on the natural off-roading environment that was created at the Runwal Codename 25 Hour Life property. They were seen manoeuvring obstacles such as chicken holes, rumblers, slide slop, trench, hill climbing and descending, acceleration, braking, axle twister, and many other obstacles curated for the drive under the supervision of trained professionals to understand the performance and prowess of its advanced Quattro technology. Besides this, the Runwal development also hosted an activity area where the guests could also indulge in immersive activities like an F1 simulator & virtual reality games, and much more.
Quattro Drive was launched in 2012 and is a first-of-its-kind initiative for exclusive customers to experience Audi’s luxurious Q range models. The first edition of the multi-city Q drive was held in Coimbatore. Till date, over 10,000 customers have participated in this program.
