22nd June 2023, Mumbai: Acadzo, an emerging EdTech platform from the house of Aarti Eduserve LLP, launched its first DVC campaign ‘Math Se Daro Mat Khelo’ to promote mathematics and Rubik’s cube solving as a fun mental sport. The campaign featured the Fastest Human Calculator, holding 110+ global world records, Jinansh Dedhia. Comprising three distinctive videos, the DVC campaign stresses the practical application of faster calculations instead of relying on calculators or rote memorization of mathematical operations.
The debut campaign was created by the brand’s internal team that depicts everyday scenarios from the life of a student. From carrying out quick calculations while playing around in the house to being a consultant for company employees by resolving their complex queries, the first two videos highlight a child’s computation ability, which aids in boosting their mental strength. For the final video, 12-year-old Jinansh Dedhia is seen solving 9th-grade math problems in just a few seconds, leaving everyone in awe. The campaign video encourages parents and students to explore Acadzo’s fun-learn programs and activities that are meant to unlock a child’s full cognitive potential.
Video Links:
1st teaser – https://www.youtube.com/watch?v=Byj2str3Sh0
2nd teaser – https://www.youtube.com/watch?v=TcCA5g-kln8
Final video – https://www.youtube.com/watch?v=jWekjjIxXlc
The campaign aims to position Acadzo as a one-stop solution for students seeking to overcome their math phobia through high-quality learning programs and activities. The brand objective to secure both academic success and practical knowledge of a child is beautifully depicted in the campaign, leaving the audience to assume the bright future of those children.
Commenting on the brand launch, Vimesh Dedhia, Co-founder, Acadzo said, “In recent times, the effectiveness of mental math calculations has surpassed that of technology in terms of speed. Not only does it enhance children’s concentration and problem-solving abilities, but it also elevates their critical thinking and management skills. By introducing these techniques at an early age, children become familiar with numbers, eliminating their fear of tackling complex problems. Through Acadzo, we aim to foster a world where mental math calculations and Rubik’s Cube are widely acknowledged as captivating mind sports, approached with intrigue and playfulness. As a STEM Accredited ed-tech platform, we prioritize the development of mental math calculations and spatial reasoning skills in children.”
