Mumbai, 2 August 2023: OATEY, the renowned plant-based dairy alternatives brand, today announced its partnership with ace skipper Ajinkya Rahane. Ajinkya Rahane has been roped in not only as a brand ambassador but also as an investor for the brand. Ajinkya Rahane, an Indian international cricketer is dedicated towards maintaining and encouraging a healthy and sustainable lifestyle that perfectly aligns with OATEY’s values. This collaboration marks a significant milestone in OATEY’s commitment to promoting healthy, sustainable, and cruelty-free living while delivering exceptional taste and quality through their premium plant-based products.
“The collaboration between OATEY and Ajinkya Rahane symbolizes the perfect match of shared values and a common vision. Together, we aim to create widespread awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives. By promoting sustainable alternatives and encouraging consumers to make conscious, hormone free choices, we envision a greener, kinder, and healthier future that helps mitigate the catastrophic effects of global warming, being accelerated by animal agriculture.” said Ankush Jamadagni, Co-founder of OATEY.
I am excited to collaborate with a health-conscious brand like OATEY. Their commitment to quality products and inspiring brand values align perfectly with my own principles, and I am confident that our partnership will motivate individuals seeking a healthy lifestyle. The growing emphasis on health and fitness everywhere fills me with optimism, and I am honoured to contribute to OATEY’s journey. Together, we can establish a long-lasting and meaningful relationship.” Said Ajinkya Rahane.
OATEY has been recognized as the “Best Plant-Based Milk – Millet” by the Plant-based Foods Industry Association in the year 2023 and is a market leader in offering tastier, healthier, greener, and kinder food choices to consumers worldwide. “OATEY, the proud winner of the ‘PBFIA Best Millet Milk’ award, is making remarkable strides in the Indian market and this collaboration will further inspire numerous individuals to embrace a plant-based diet.” said Sanjay Sethi (president-PBFIA)
With their range of plant-based offerings, including premium Oat Milk (barista grade), premium grade Millet Milk, & Sugar-Free Chocolate Oat Milk, OATEY has garnered widespread acclaim. Recently, they also launched the ground breaking Kesar Badam, Coffee flavoured Oat Milk, probably becoming the first brand globally to introduce these delectable variants without any added sugar. OATEY has experienced steady growth. In the last two quarters, ending June 30th, 2023, the company recorded an impressive 30% surge in demand. This growth can be attributed to the rising awareness among consumers regarding the need to switch to sustainable, plant-based milk options for a better future.
OATEY products are available on leading ecommerce/marketplace platforms like Amazon, Big Basket, Reliance JioMart, CRED, VeganDukan, Vvegano, GreendIndia, Big Basket Daily.
