Seoul, the vibrant and trendsetting capital of South Korea, is a must visit for a unique and unforgettable experience that blends style, music, F&B and the latest trends. Seoul is a city that embraces modernity while cherishing its rich cultural heritage. Fashion-forward and stylish, Seoul’s streets are a runway for the latest fashion trends, inspiring visitors to explore their own sense of style. The city’s dynamic music scene is a cultural phenomenon that has taken the world by storm, with K-pop music captivating the hearts of millions worldwide.
For all those travellers looking at witnessing live K-pop performances and immersing in the K-pop culture Booking.com has curated a list of five trends that travellers need to hop on for experiencing the true essence of South Korea.
- Find your ‘personal colour’ – Are you a ‘warm spring’ or a ‘cool winter’? Find out which colour palettes best complement you through a guided analysis of your natural colour tones. From beauty influencers to BLACKPINK member Jisoo – everyone is hopping onto this trend and working with personal colour consultants like Cocory to discover the best shades for their wardrobe, makeup, and hair.
- Get your famous beauty products – Are you also looking forward to indulging in Korean skincare for healthy skin? Seoul has earned a well-deserved reputation as a haven for skincare enthusiasts, making it an ideal destination for those looking for products used for Korean skin care routines. From traditional Korean facials like the Hanacure facial, known for its instant rejuvenating effects, to cutting-edge technologies like laser treatments and LED therapies, the city boasts a wide range of skin treatments tailored to various skin concerns.
- Get your K-pop fix – Seoul is basically heaven for K-pop fans. From large-scale pop-up activations (like SEVENTEEN STREET at the Han River earlier this year), to elaborate café events organized by fans, and to tours that take you to where K-pop groups have filmed their music videos, you’ll never feel too far away from your favourite idols.
Perhaps the swankiest new experience in town would be Booking.com’s exclusive ‘Ultimate K-pop Experience’ in partnership with K-pop sensation KANGDANIEL, where fans worldwide stand a chance to live like a star in their own executive suite and enjoy once-in-a-lifetime experiences that bring them closer to their favourite idols – at just USD $25.07!
- Go café hopping – Seoul has a strong café and dessert culture among both locals and foreigners, with cafés that are highly raved about and a must-visit when in town – from NUDAKE Haus Doas, the artisanal dessert brand under Gentle Monster (an eyewear brand that Jennie from BLACKPINK has famously collaborated with), to hanok-themed café Café Onion, which is known for its Pandoro.
Live in luxury – Pamper yourself and live like an A-lister at the most luxurious hotels in Seoul. The Shilla Seoul is one at the top of many stars’ lists, with big names like Song Joong Ki, Yoo Jae Suk, and Kim Yuna holding their weddings there. A stone’s throw away from Incheon Airport is Paradise City Hotel, a contemporary luxury hotel featured in K-dramas like Hotel Del Luna and Vincenzo, but perhaps most famed among Single’s Inferno fans for being the indulgent Paradise within the show.
