National, 11 August 2023: D’Décor, India’s premium and foremost contemporary home décor brand unveiled its new campaign ‘Curtains You Will Love to Draw’ featuring Bollywood’s star couple Gauri Khan and Shahrukh Khan. One of world’s largest producer of upholstery and curtain fabrics besides being at the forefront of providing home décor solutions, D’Decor enjoys a long standing partnership with Gauri and Shahrukh Khan in bringing to life visions that meld expertise with contemporary home fashion.
The campaign centres around a heart warming interaction between a loving husband and a wife emphasizing that curtains are not just visually appealing, but they also radiate warmth and comfort, making every home an ideal setting for creating beautiful stories and cherished memories. Shahrukh Khan in a charming twist, chooses to draw the curtain for his wife Gauri Khan, revealing the enchanting allure of D’Decor curtains and celebrating emotions that every home nurtures.
Speaking on this beautiful campaign, Ms. Sanjana Arora, Business Head-Retail & Blinds Domestic Distribution at D’Decor Exports said, “Our new campaign is inspired by the lessons of resilience and reflection that Covid brought to our lives, celebrating the new found appreciation for the sanctuary we call ‘Home’. During these challenging times, we learnt the importance of slowing down, catching a breath and finding solace in our personal spaces. With our new campaign, we embark on a voyage in transforming houses into homes and letting D’Décor be the tapestry that weaves your dreams into reality”.
Mr. Sanjay Arora, Managing Director at D’Décor said, “ There is a seamless synergy between D’Decor and its values being narrated by our favourite iconic couple Gauri and Shahrukh Khan with our newest campaign. The campaign focuses on our core category of curtains, weaving a captivating tale around the window at home, and many stories & moments it creates. As we journey through this campaign, we celebrate the emotions and connections that homes nurture. D’Decor curtains stand as the perfect embodiment of this idea, as an extension to the brand’s tagline – “Beautiful Homes Tell Beautiful Stories”. Our beautiful collections of curtains are guaranteed to provide a style option for every home and will surely meet everyone’s personal style as they arrive at our stores this Diwali.”
D’Décor strongly believes that every story is imbued with pure emotions and deep connections. With the new campaign ‘Curtains You Will Love to Draw’, the brand unfolds heartfelt moments of one’s home that deserve the perfect backdrop. D’Décor also expands its product offerings in the wide width curtain category, much matured blind collections that will be available across 1800 stores in the country to provide finest shopping experience for their consumers.
Campaign Film Creative credits:
- Creative agency – Lowe Lintas
- Producer – Dharma 2.0
- Director – Punit Malhotra
- Campaign Shot By – Avinash Gowariker
