India, August 09, 2023 – The market leader Mario Rusk, is thrilled to announce its collaboration with the incredibly versatile Indian actor and singer, Diljit Dosanjh. He is now the brand ambassador for Mario Rusk.
Mario’s decision to rope in Diljit Dosanjh was driven by his wide appeal and his ability to connect with diverse audiences across generations and regions. His popularity cuts across cultural boundaries, making him a relatable and beloved figure for people from all walks of life. As a fun-loving personality, Diljit perfectly resonates with the essence of Mario Rusk, which embodies the spirit of togetherness, joy, and a sense of belonging. This alignment of values and characteristics makes Diljit Dosanjh the ideal choice to represent the brand and forge emotional connections with Mario’s consumers.
This strategic alliance showcases Mario’s commitment to excellence and delivering authentic flavours, while also marking the launch of an engaging TV commercial (TVC) showcasing the irresistible allure of Mario Rusk, aptly summed up as #RusksJoDilJitLe!
In the heart-warming TV commercial conceptualized and written by Delhi-based Ad agency Daiko FHO, featuring Diljit Dosanjh savoring the delicious Mario Rusk, he exclaimed with delight, “Jaha Dikhe Mario, Apna Samaj ke Khaliyo!” This catchy phrase, filled with his signature charm, captures the essence of the ad. It symbolizes how, wherever you find Mario, it feels like home, inviting everyone to enjoy this delightful snack together. Diljit’s infectious enthusiasm and the memorable catchphrase further strengthen the commercial’s impact, reinforcing My Mario’s message of togetherness through its delectable products.
Link to the 30 seconds TV commercial (TVC) – (374) Mario Rusk | Rusks Jo Dil Jit Le | Diljit Dosanjh | 30 Sec – YouTube
Link to the 60 seconds TV Commercial (TVC)- (374) Mario Rusk | Rusks Jo Dil Jit Le | Diljit Dosanjh | 60 Sec – YouTube
Diljit Dosanjh, the brand ambassador for Mario, stated, “Joining hands with Mario is a delightful and flavorsome adventure! The authenticity of their products, particularly the irresistible Mario Rusk, resonates with my profound love for snacking. I am ecstatic to share this passion with all of you and create unforgettable experiences together. Trust me, these are #RusksJoDilJitLe!”
The collaboration with Diljit Dosanjh as the brand ambassador marks a significant turning point for Mario. With Diljit on board, the brand gains access to his massive fan following and popularity amongst the audience, amplifying the brand’s visibility and reach to a broader consumer. Diljit’s versatile and relatable image complements Mario’s brand credibility. His fun-loving and cheerful personality infuses Mario’s marketing campaigns with joy and liveliness, resonating with consumers and leaving a lasting impression.
Diljit’s strong presence on social media enables Mario to engage with a wider online audience and create meaningful interactions, further promoting brand loyalty. This association opens up new avenues for innovative marketing initiatives, inspiring creative storytelling and unique brand identity. Overall, Diljit Dosanjh’s collaboration promises to add more excitement to Mario’s brand presence, drive growth, and establish Mario Rusk as the snack of choice for joyful and unforgettable moments shared with loved ones.
