Amorepacific, the Korean beauty conglomerate responsible for renowned brands like Laneige, Innisfree, and Etude, announced its partnership with India’s newly launched beauty retail platform, Tata Cliq Palette.
This exciting partnership enables Tata Cliq Palette users to access a wide range of exceptional skincare and beauty products offered by Amorepacific India. Customers can conveniently browse through the best-selling products of each brand via the platform’s web browser or mobile application.
By joining forces with Tata Cliq Palette, each brand from Amorepacific India aims to provide customers with an immersive buying experience across various platforms. They are committed to expanding their product offerings to attract a broader customer base, foster collaborations, and strengthen their presence in the Indian e-commerce market.
Paul Lee, the Managing Director & Country Head of AmorePacific Group India, expressed his enthusiasm about the partnership, emphasizing their goal to accelerate the remarkable growth of each brand. “The collaboration with Tata Cliq Palette presents a fantastic opportunity to expand into new and existing markets, connecting with passionate consumers who appreciate the wonders of K-beauty. With the platform’s dedication to offering a diverse range of products and the extensive brand portfolios, AmorePacific India aims to achieve growth and success. They are delighted to provide Tata Palette customers with carefully curated products from the Laneige, Etude, and Innisfree brands, introducing them to the transformative benefits of Korean skincare and educating them about the personalized approach of K-beauty. The ultimate objective is to ensure that Indian consumers derive the utmost advantages from their brands and products”.
