Sound marketing can be referred to as the marketing with any form of sounds like music, songs, spoken word or noises. For years , sound has bee an important element of marketing and promotional mix. In fact, many of the advertisements and other marketing initiatives are taken note because of the sound or music played along with it. Using sound marketing helps the marketers to differentiate their marketing efforts from others. According to the marketing experts, using sound in marketing will help the marketers to reinforce a brand, influence customer behavior and provide information. Using sound in the marketing will encourage the listeners to associate with the brand and will help in recalling the brand by the consumers. Airtel’s music composed by A R Rahman was one of the perfect examples of getting sound marketing right.
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